Chevy’s Concept Coupes

Written by Arv Voss

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Chevrolet just introduced two concept coupes at the 2012 North American International Auto Show that are aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create. Over the past year, Chevrolet conversed with young consumers across the United States, and based on their feedback, the Chevrolet concepts explore the styling and functionality this group says they are looking for in a vehicle.

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Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile. Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link to Chevrolet’s performance heritage.

Code 130R’s designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology, that shuts off the engine at stops, recaptures braking energy, and smooths torque during acceleration. This concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.

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Tru 140S, the second concept is a front-wheel-drive, “affordable exotic” four-seat sporty coupe. The three-door hatchback was designed to be an attractive, yet affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is was manifested to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range.

The concepts share attributes younger buyers say they value. You will find sedan-sized functionality in this performance coupe; interior connectivity and convenience featuring innovative storage; WiFi; smartphone integration with Chevrolet MyLink and heads-up display; and a 40-mpg range with the 150 horsepower, 1.4-liter Turbo Ecotec engine. Possible prices range in the low $20s.