Automotive Rhythms Brings an Element of Change to the Presidential Inauguration by way of Saturn Hybrid Technologies
Washington, D.C. - Jan. 13, 2009 -- With the election of Barack Obama, the first African-American President in the United States, inaugural events are expected to draw record breaking crowds to Washington, D.C. Automotive Rhythms, the multimedia source of choice for urban auto enthusiasts, is partnering with Saturn and TV One to educate auto consumers on advanced hybrid technology during the week of the inaugural festivities with the 2009 Saturn VUE 2-Mode Hybrid.
On Inauguration Day, Tuesday January 20, please join Automotive Rhythms at Ben's Chili Bowl's new luxury lounge Next Door (1211 U Street, NW DC) for an all-day Inaugural viewing party. Learn about Hybrid Technology and watch the Inauguration on nine flat screens, receive door prizes, and enjoy Ben's famous Chili Dogs. With a 53’ full bar, food by Chef Rock, the winner of Hell's Kitchen on Fox and former Exec Chef at B. Smiths, Next Door is warm, inviting and fun inside!
The all-new Saturn VUE 2-Mode Hybrid, the first front-wheel drive compact SUV in the world powered by General Motors’ two-mode hybrid technology, is designed for customers who want the outstanding fuel savings of an advanced hybrid and the full power and towing capability of an SUV.
“The Saturn VUE 2-Mode Hybrid defies the notion that a compact SUV can’t be both powerful and efficient,” said Jill Lajdziak, Saturn general manager. “Not only will Saturn deliver the world’s most fuel efficient V6 SUV, but Saturn is the only brand to offer two different hybrid options on the same model.” The VUE 2-Mode Hybrid is expected to deliver an estimated 50-percent fuel economy increase over the non-hybrid V6 VUE XR. It also is expected to have a driving range of more than 500 miles.
Automotive Rhythms will showcase ten Saturn vehicles replete with Hybrid signage to provide transportation for VIPs and notables. “President Elect Obama wants change in every aspect of the way we live and manage our lives. Alternative fuel technologies like Hybrids are a key ingredient in his formula. Automotive Rhythms is proud that Saturn also wants to be a part of that change,” said Kimatni D. Rawlins, president and publisher of Automotive Rhythms Communications, LLC. Furthermore, Automotive Rhythms will partner with network broadcaster TV One to convey Obama's message of change by providing the media company with a fleet of the Saturn Hybrids. TV One will utilize the vehicles for their filming of Inauguration Day and the surrounding festivities. Expect the Saturn Hybrids to be the dominating vehicle of change during Inauguration Week.
Automotive Rhythms will also promote the vehicles throughout the city as well as utilize them for VIP transportation for Inaugural balls, concerts, parties and mixers.
About Automotive Rhythms
Automotive Rhythms is a multi-media gateway for receiving up-to-date information on new rides, bikes, car shows, vehicle and entertainment technology, celebrity profiles and automotive lifestyle experiences. Consisting of Internet, print, radio, network TV, and events, AR’s fundamental media tool is a line of creative columns that speak to consumers in their respective voices from a uniquely urban perspective. The reader-friendly reviews reach millions on a weekly and monthly basis, while simultaneously offering value in expanding and diverse communities, which ultimately create new opportunities for auto companies.
Saturn, a division of General Motors Corp., markets vehicles in the U.S. and Canada through a network of about 425 retail locations, with a focus on providing innovative products with solid value and excellent customer service. The brand has one of the freshest lineups in the industry with five new vehicles: the SKY roadster, the AURA midsize sedan, the VUE compact crossover, the midsize OUTLOOK crossover and the ASTRA sport compact car. Hybrid versions of the VUE and AURA are also available.
About TV One
TV One is a cable/satellite television network (available in more than 90 million homes), programming primarily to African American adults. TV One offers a broad range of lifestyle and entertainment-oriented programming that respects their values and reflects their intellectual and cultural diversity. TV One’s goal is to be distributed on the most widely available cable and satellite service level in markets where African Americans represent a significant segment of the population. With an engaging mix of original and acquired programming from key entertainment genres, TV One’s programming provides a sophisticated alternative for adult African-American viewers. TV One is a venture of Radio One, Inc., the largest radio broadcaster primarily targeting African American and urban listeners, and Comcast Corporation, the largest cable operator in the country along with Bear Stearns, Constellation Ventures, Syndicated Communications and Opportunity Capital Partners.
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