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Going Green – Kawasaki Green
As the world of motorcycles continues to become increasingly popular, Kawasaki keeps raising the bar. Not only are their bikes among the most sought after including the blazing ZX-14, but they also successfully tapped into the smaller cc market with their very sporty and spirited (not to mention best selling) Ninja 250R.
In addition to production achievements, Kawasaki remains at the forefront of the import manufacturers in terms of reaching out to the African-American market. For example, their roster includes AMA drag race phenomenon Rickey Gadson who has 116 professional wins and eight World Drag Racing Championships proudly listed on his resume. Then there’s James “Bubba” Stewart, a Champion Motocross racer who has set records for the most Supercross Lites wins, most consecutive Motocross Lites wins and was the 2002 AMA Rookie of the Year. Rounding out Kawasaki’s list of heavy weights is none other than Jason Britton, sport bike stunter extraordinaire and host of SPEED’s Superbikes. Not a bad team, huh?
So, how can Kawasaki improve on this formula? Easy. In addition to bringing out Rickey and Jason for their weekend of riding and racing during the Kawasaki AMA Superbike Showdown at Infineon Raceway in Sonoma Valley, CA they also hosted a few special guests such as model Tyson Beckford, actor Kadeem Hardison and five-time world champion boxer Roy Jones. But more importantly, Kawasaki reached out to the community by inviting Shelia “Breeze” Green-Barnhill President of New Directions MC out of New Jersey, Eric “Bigg Dogg” Adkison President of Front Runnerz MC out of the Atlanta, GA and James “Bigg Wizz” Jefferson President of Shaolin Ryders Staten Island, NY. “This method of outreach is particularly significant” says Jan Plessner, Kawasaki Public Relations Manager. “Our upper management recognizes the importance of reaching out to our customer base and the unique and successful methods to do so, they get it.”
The weekend included riding through the scenic valley of Sonoma, track time on Infineon Raceway, and a little motocross’n. Combine this with the celebrities, athletes and a cadre of Kawi’s latest and greatest bikes and the weekend was a spectacular one. Good job Team Green.
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