Marking the fourth consecutive year of Big Game participation, Volkswagen looks to continue in 2013 with the “Get In. Get Happy.” campaign. Beginning with “Sunny Side,” the campaign is designed to bring a jolt of happiness to consumers’ daily lives.
Central to that happy feeling is Jimmy Cliff, a Rock and Roll Hall-of-Famer and reggae legend, singing a new cover of the Partridge Family’s theme song, “C’mon, Get Happy” in Volkswagen’s new pre-game release ad. Created by Deutsch LA, Volkswagen’s creative agency of record, and directed by the Perlorian Brothers, the two-minute pre-game release features well-known YouTube “celebs” singing along with Jimmy Cliff and learning how to “Get Happy”.
Recent Volkswagen Big Game ads have enjoyed enormous success and popularity: “The Dog Strikes Back”, featuring the new 2012 Beetle being chased by Bolt the dog, was named one of 2012’s leading ads on YouTube. “The Force”, Volkswagen’s award-winning Super Bowl spot in 2011, was voted the number one ad of 2011 by ADWEEK and garnered more than 55 million views online.
GoPro, the world’s most versatile camera, is stepping up its presence at the 2012 SEMA Show with a keynote by Founder and CEO Nick Woodman, sharing how his pursuit for racing fueled GoPro’s growth as a passion capture company. He will also touch on GoPro’s latest innovation, the new HERO3 camera.
The HERO3 is the newest and most technologically advanced line of cameras and very suited to the automotive world. Each camera in the lineup features built-in Wi-Fi and is 30% smaller, 25% lighter and 2X more powerful than previous GoPro models. The HERO3: Black Edition is capable of capturing ultra-wide angle HD video at 1080p-60 frames per second (fps), 1440p-48 fps, 720p-120 fps, 2.7Kp-30 fps and 4Kp-15 fps. The HERO3: Black Edition can also capture 12MP photos at a staggering rate of 30 photos per second. As part of the HERO3 line, GoPro also introduced Silver and White editions to give consumers more opportunities to select the camera with the capabilities and price point that is right for them.
As well, and for the first-time ever the Global RallyCross Championship is bringing its last event of the year to SEMA. As the Official Camera of the Global RallyCross Championship, GoPro will provide racing fans a “GoPro Course Preview,” giving viewers a firsthand look – from the driver’s perspective – at the obstacles the competitors must tackle while charging full-speed around the track. Spectators will have the opportunity to see superstars like GoPro’s sponsored driver Ken Block in high-energy, door-to-door rallycross action.
The dream of millions of Hot Wheels fans will come true when the Camaro Hot Wheels Edition arrives at Chevrolet dealerships early next year. It’s the first time a full-size, production Hot Wheels car has been offered for sale by any manufacturer. It debuted today at the SEMA Show, in Las Vegas. A special run will be produced in the first quarter of 2013 – and like the collectable toys on which it is based – when they’re gone, they’re gone.