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JADA TOYS’ HOT CHUB CITY PROPERTY LAUNCHES “i-PLAYAZ”
Chub City, one of the nation’s hottest-selling toy lines, introduces what is expected to be THE gift item for Holiday '06, i-Playaz interactive players. Featuring sophisticated electronics and well coordinated movements, the Chub City i-Playaz connects to your CD or MP3 Player and dances to the rhythm of your favorite music.
 With a suggested retail price ranging from $24.99 to $29.99 the i-Playaz will be available in late November at retailers nationwide including K-Mart and Fry’s stores as well as Target.com. “The Chub City i-Playaz is another unique approach to the market from Jada Toys,” said Jada Sr. VP Bill Simons. “Once your MP3 or iPod is plugged in they respond to the music with creative and well coordinated movements. The sound quality is also a significant upgrade to what has been available in this market segment.” Brainchild of leading die-cast and radio control manufacturer Jada Toys, Chub City was launched in July of 2005 to great fanfare and is currently supported by Wal-Mart, Toys R Us, Target , Kmart, and Kay Bee Toys, among others, and is on 11,000 shelves globally.
Available as either a VW Beetle or Chub City Character the key features include:
CHUB CITY i-Playaz
- Connect your CD or MP3 player
- Built-in hip hop sounds
- Built in speakers
- Multicolored lights interact with music for the ultimate entertainment experience
- Audio output for additional speakers
Special to Character Model:
- Scratch buttons that allow you to mix your own jams
- Dances and moves to the rhythm of your favorite MP3 music
Special to VW Beetle Model:
- Moves up and down and side to side with your favorite MP3 music
CHUB CITY i-Playaz
- Connect your CD or MP3 player
- Built-in hip hop sounds
- Built in speakers
- Multicolored lights interact with music for the ultimate entertainment experience
- Audio output for additional speakers
Special to Character Model:
- Scratch buttons that allow you to mix your own jams
- Dances and moves to the rhythm of your favorite MP3 music
Special to VW Beetle Model:
- Moves up and down and side to side with your favorite MP3 music
About Jada Toys
Jada Toys, Inc. (www.jadatoys.com), headquartered in City of Industry, Calif., is a leading manufacturer of authentically licensed and highly stylized die-cast collectible and radio control vehicles, plus toy figures and playsets. A hit with children and adult collectors, the Jada Toys product line is comprised of such popular brands as BigTime Muscle™, V-Dub$, Donks™, D-Rod$™ High Profile™, FOR $ALE™, Option D©, and DUB City©. Jada pioneered the heavily customized, lowered stance and large rimmed look and the company’s distinctive manufacturing techniques, or “Jada Style” are prized among collectors young and old. Jada's own equally fun and innovative Chub City® toy line creatively follows the adventures of six hip ambitious kids who live in a multi-ethnic, animated neighborhood all while cruising in the hottest rides that only Jada can provide (www.chubcity.com).
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