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Let the “Livin’ Large” Begin! Aveo “Livin’ Large” Campus Challenge to begin at www.AveoLivinLarge.com
Detroit, MI, October 30, 2006 - The Chevy Aveo “Livin' Large” teams have been selected and are well on their way to showing how large a lifestyle they can lead while remaining in continuous contact with their Chevy Aveo for five days. Each team's goal is to attract as much in-person and online attention as possible to get the most votes and be named the winner of three new 2007 Chevrolet Aveo sedans—one for each team member and one for their university.
Participating contestants and their universities are
- Jamie Williams and Allison Lavey; Boston University, Boston
- Eric Schackne and Filup Molina; University of Florida, Gainesville, Fla.
- Gerald Ashby and Evita Gates; Howard University, Washington D.C.
- Arya Khatiwoda and Keriann Zolman; Michigan State University, East Lansing, Mich.
- Neal Sales-Griffin and Mario Montes Sujo; Northwestern University, Evanston, Ill.
- Dolce Wang and Anna Grigoryan; University of Southern California, Los Angeles
- Chris Qualls and Cohlby Youtsey; Texas Christian University, Fort Worth, Tex.
The contestants were chosen based on creativity shown in the application process. It is this creativity and entertainment value that will enable them to produce the kind of attention-getting consumer-generated media that will rack up the most online votes at www.AveoLivinLarge.com through the week to win the challenge.
The contestants will be able to leave the car only to attend class and for periodic bio-breaks. The remainder of the time they must be in the car or be touching it. Web cams mounted both inside and outside the car will stream video footage to the Aveo Livin' Large web site so web surfers can see what the contestants are doing and vote for their favorite team. Contestants also are expected to help direct traffic to the “Livin' Large” site through their personal Facebook and MySpace Web pages.
Contestants will stage various creative, entertaining and philanthropic activities from the Aveo to draw traffic to the car and the “Livin' Large” web site where viewers can vote for their favorite team.
“We're looking for students to epitomize the Chevy Aveo ‘Livin' Large’ theme and expect contestants who draw the most online votes to be the ones who really demonstrate through their activities what the Aveo is all about—expressive, stylish and fun,” said Ed Peper, Chevrolet General Manager. “The Chevy Aveo is roomy and comfortable, and it has a lot of optional premium features that you previously couldn't get in this segment such as premium sound system, auxiliary music jack, 6-disc CD changer, steering-wheel audio controls, sunroof and remote keyless entry.”
The Chevy Aveo Livin' Large program is also an academic endeavor that offers students practical experience in communications and public relations around the launch of the all-new 2007 Chevy Aveo. Chevy is working with Public Relations Student Society of America (PRSSA) chapters to help tailor the program to each university and to execute the campaign.
About Chevrolet Aveo
Originally introduced in January of 2004, the Aveo is Chevy’s entry-level small car. Aveo has a starting price of $9,995. The newly designed 2007 Aveo sedan expresses “youthful refinement” and is described as being high in style and progressive in attitude. The 2007 Aveo offers generous standard features such as an auxiliary iPod jack and standard front and side airbags. Numerous options such as a premium audio system with steering-wheel mounted controls, 6-CD changer, remote keyless entry and power sunroof are unique in this segment
About Chevrolet
Chevrolet is America's No. 1-selling automotive brand. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $78,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.
About the Public Relations Student Society of America
The Public Relations Student Society of America (www.prssa.org) is the world's pre-eminent, pre-professional public relations organization. Founded in 1968 by its parent Society, PRSA, the organization has grown to more than 9,000 members and 275 Chapters at colleges and universities in 43 states and the District of Columbia.
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