|
|
Automotive Rhythms Communications Announces Marketing Partnership with the 2007 Annual American Black Film Festival
Media Contact: Cathy Jerome
(301) 379-8406
cathy@cateyesSE.com
Washington, D.C., July 31, 2007 – Automotive Rhythms Communications, LLC, the multimedia source of choice for urban auto enthusiasts, announced today it has formed a marketing partnership with the American Black Film Festival (ABFF) scheduled October 25-29, 2007 in Los Angeles, California. The year’s festival marks the 11th anniversary.
Automotive Rhythms will promote the American Black Film Festival through its multi-media platform including Automotive Rhythms, the Magazine, www.ARtvLive.com, e-Newsletters, Automotive Rhythms TV, AR Productions, AutoBoss Films, www.AutomotiveRhythms.com, and electronic communications to its national database of urban automotive enthusiasts. By partnering with the 2007 American Black Film Festival, Automotive Rhythms strengthens its commitment to promoting national, international, political, social and cultural messages to the masses via film production and automotive journalism and marketing.
“We are always searching for creative and exciting new ways to deliver outstanding information for consumers’ needs,” said Kimatni D. Rawlins, Automotive Rhythms president and publisher. “The American Black Film Festival provides a forum for diverse independent film makers to present their talent and work and Automotive Rhythms is proud to be a part of that opportunity.”
Rawlins founded Automotive Rhythms as a means to bridge the communication gap between automotive companies and untapped urban consumers which include, but are not limited to, young professionals, college students, athletes and entertainers. Last year, the company partnered with luxury marque Lincoln at the 2006 ABFF in Miami to produce an ARtv luxury lifestyle segment based on the brand’s involvement with the festival. The experience opened doors and led to the natural progression of Automotive Rhythms’ participation of the 2007 American Black Film Festival.
“In support of our nine-year sponsor relationship with Lincoln, we are interested in creating an integrated marketing and public relations platform that incorporates the full spectrum of their consumer base,” said Dolly Turner, ABFF vice president of Sponsorship & Licensing.
“Automotive Rhythms, Lincoln and the ABFF all appeal to upscale African Americans who over index in the luxury consumer category. We are pleased to have Automotive Rhythms as a media partner in 2007,” Turner continued.
For 2007, the ABFF, which had been held for the past five years in Miami, has relocated to Los Angeles, with festival activities centered in West Hollywood and Beverly Hills. The ABFF intends to work closely with film studios and create a more potent marketplace for buyers and producers of independent Black cinema. The Los Angeles locale will foster an opportunity for an increased number of film screenings, greater access to studio acquisition executives and an expanded program of film symposiums and seminars.
Founded in 1997, the American Black Film Festival’s mission is to strengthen the Black filmmaking community through resource sharing, education, artistic collaboration and career development. The ABFF was born out of the need to spearhead distribution opportunities for independent Black films and promote cultural diversity within the motion picture industry.
For more information on the Automotive Rhythms partnership with the American Black Film Festival, visit www.automotiverhythms.com.
About Automotive Rhythms
Automotive Rhythms is a multi-media gateway for up-to-date information on new rides, bikes, car shows, vehicle technology, celebrity profiles and automotive lifestyle experiences. Consisting of Internet, print, radio, television and event properties, AR speaks to consumers in their respective voices from a unique perspective. AR is ranked number one on Google, AOL and Yahoo! search engines under keywords “urban automotive.”
Website: www.AutomotiveRhythms.com
About American Black Film Festival
The ABFF, founded by Jeff Friday in 1997, is a property of Film Life, Inc., a New York based marketing media and production company. Its mission is to spearhead the global distribution of quality Black films and be the leading American brand producing Black movies, television, events, and digital content. Film Life’s key properties include the American Black Film Festival (abff.com); The Black Movie Awards on TNT (blackmovieawards.com); and the ABFF DVD Series (thefilmlife.com), a partnership with Warner Home Video.
Website: www.abff.com |
|