Automotive Rhythms TV Joins Comcast Via Strategic Alliance With
Thursday, 18 January 2007 17:36
WASHINGTON, D.C. – Automotive Rhythms, the multimedia source of choice for urban auto enthusiasts, will bring its industry knowledge and unique persona to home screens now that Automotive Rhythms Television (ARtv) has premiered on Comcast Cable’s On Demand network via a media partnership with Vibe.
Already boasting a loyal following through www.AutomotiveRhythms.com, Automotive Rhythms, The Magazine, XM Satellite Radio, events, and video, Automotive Rhythms’ President and Publisher Kimatni Rawlins believes the television show is the obvious next step in giving automotive fans more coverage of what his team has coined as The Urban Automotive Experience®. “We bring a whole different style to the automotive world of journalism and marketing. Our distinctive platform not only profiles and showcases the latest automotive products, but does so using entertainment inferences while providing the most in-depth information for consumers’ needs,” said Rawlins.
Offering a powerful cadre of automotive lifestyle content designed to educate while entertain, ARtv, hosted by Rawlins and co-hosted by Eric Elston, Leon Brittain, Ian Callender, and Virgil Moore, showcases test drives and previews of the newest vehicles coming to market. Viewers can also expect inside coverage from auto shows, industry executive interviews, profiles on influencers, and segments highlighting the trendiest concerts, awards shows and festivals. “With ARtv, you can watch the latest events geared around the hottest music, fashion, and technology, in addition to getting up close and personal with our vehicle reviews,” said ARtv Executive Producer Sean McKoy. ARtv also features original music created by design through another AR entity, AR Productions, which provides music production for industry professionals and companies who aim to set their image apart from average competitors.
Automotive Rhythms began its relationship with Vibe by providing streaming video for Vibe.com and print editorial for Vibe Magazine and their V-Style editions. The relationship has now spawned the On Demand collaboration. “In keeping with Vibe's mission to cover the passions and interests of today's young men and women, we have teamed up with Automotive Rhythms to provide our audience with the ultimate urban automotive experience. Vibe Media Group is poised to feature ARtv segments as video content offerings on our Vibe On Demand
cable channel and our digital properties Vibe.com, Vibevixen.com and mVibe,” said Theodore A. Hatwood, Jr., director of Finance and Business Development, Vibe Enterprises.
In addition to www.ARtvLiVE.com and www.Vibe.com, the sights and sounds of ARtv can be viewed prominently via several Online partners including I-Tunes, YouTube, Mixcast, Wheelstv.net and LiveDigital.com. Now, viewers will witness ARtv live in their living rooms through the two to ten minute segments which are now available on Comcast’s On Demand.
"The team at Automotive Rhythms has captured the pulse of the urban automotive market. AR's high-quality production and forward-thinking strategies in multi-media marketing will help vehicle manufacturers expand their brands in the urban community,” said Doug Mendel, Regional Sales Manager, Comcast Spotlight. Check your local Comcast listings for ARtv on Vibe On Demand.
About Automotive Rhythms
Automotive Rhythms is a multi-media gateway for up-to-date information on new rides, bikes, car shows, vehicle technology, celebrity profiles and automotive lifestyle experiences. Consisting of Internet, print, radio, television and event properties, AR’s speaks to consumers in their respective voices from a unique perspective. AR is ranked number one on Google, AOL and Yahoo! search engines under keywords “urban automotive.”
About Vibe On Demand
Reaching over 12 million households, Vibe On Demand is the preeminent on demand network for urban youth culture. Utilizing cutting edge visual graphics and music tracks from hip hop’s most creative producers, Vibe on Demand provides our audience with intimate encounters, exclusive interviews, behind the scenes coverage and electrifying performances from today’s upcoming and hottest recording artists and celebrities. Our content library features segments including but not limited to Alicia Keys, David Bowie, The Game, Beyonce, Justin Timberlake,
Terrance Howard, Queen Latifah, Reggie Bush, Allen Iverson & Ciara.