AUTOMOTIVE RHYTHMS LAUNCHES ARtvLive.com
Friday, 18 May 2007 17:56
New Web site meets the desires of automotive enthusiasts for more online video content
Washington, D.C. – Automotive Rhythms, the multimedia source of choice for urban auto enthusiasts, will take its energy-charged television entity, Automotive Rhythms Television (ARtv), to consumers via a new Internet platform with the launch of www.ARtvLive.com.
Hosted by Automotive Rhythms’ President and Publisher Kimatni Rawlins, and co-hosted by Gina Washington, ARtvLive features test drives and previews of the latest vehicles coming to market as well as lifestyle entertainment segments based around automotive influences. Viewers can expect inside coverage from auto shows, industry executive interviews, profiles on influencers, and segments highlighting test drives, lifestyle events, and interactive campaigns with the automotive and lifestyle industries. The Web site will compliment www.AutomotiveRhythms.com, which continues to provide a wealth of automotive content.
“The vision of Automotive Rhythms TV and ARtvLive is to provide powerful auto-related content to local, national and global markets,” said Rawlins. “Our infotainment-based segments offer both the technical information and the lifestyle feel which consumers desire. ARtvLive.com will be the direct link for endless quantities of auto information as well as branding channels for auto companies.”
Providing these unique automotive showcases online allows consumers more options to keep them ahead of the game when it comes to knowledge of the latest in the automotive industry. Currently, ARtv segments have drawn numerous hits on third party video sites and Comcast’s Vibe On Demand. Thus, posting ARtv to a site entirely focused on automotive innovation was a natural progression.
“The Web site is a result of the growth we’ve experienced in television segments online as well as simple consumer demand,” said ARtv Executive Producer Rebecca Mejia. “Viewers will witness a modern display of images and sound which will make the video experience a more inviting one. In the future, ARtv will expand to international distribution, syndication and short films.”
The move to position ARtv as its own entity and create a dedicated Web site follows the growth of the company’s existing partnerships. Automotive Rhythms began its relationship with Vibe by providing streaming video for Vibe.com and print editorial for Vibe Magazine and their V-Style editions. Each two to seven-minute segment offers powerful automotive lifestyle content designed to educate while entertaining. Such popularity spawned additional online partnerships, including iTunes, YouTube, Mixcast, Wheelstv.net and Blastro.com. “We bring a different style to the world of automotive journalism and marketing,” said Rawlins. “Our distinctive platform not only profiles and showcases the latest automotive products, but does so using entertainment inferences while providing the most in-depth information for consumers' needs.”
ARtvLive.com joins Automotive Rhythm’s cadre of seasoned brands, including AutomotiveRhythms.com, BikeRhythms.com, and Automotive Rhythms, The Magazine. Together, these platforms give automotive fans more coverage of what AR has coined “The Urban Automotive Experience®”.