Automotive Rhythms Enhances your “Auto Experiences” with Revamped Website
Tuesday, 26 January 2010 13:16
• New design highlights and expands on the site’s most relevant features
• Added social networking components modernizes site navigation
• Latest video integration enhances viewer experience
WASHINGTON, DC – Automotive Rhythms Communications, LLC (AR), the automotive source of choice for socially engaged auto aficionados, today announced the launch of its revamped Web site, which includes a more user-friendly platform, custom design and innovative features for visitors.
AR completely updated the look of its site and made it easier for visitors to find everything they're looking for -- from auto reviews and car customization to lifestyle trends and travel. The Web site also features AR’s signature broadband video program, ARtv Live a unique and powerful cadre of auto lifestyle webisodes centered around events, music, fashion and entertainment for today’s tech savvy and trendy consumers.
“The goal of the redesign was to provide a richer, more in-depth and interactive automotive lifestyle experience for visitors,” said Kimatni D. Rawlins, AR’s president and publisher. ”The site simplifies and interconnects important information that our target audience is searching for.”
In addition to providing a cleaner aesthetic and improved navigation, one of the primary objectives of the redesign project was to use the site to convey AR’s identity and its mission to globally educate consumers on the various dynamics which comprise the automotive industry and its corresponding products, technologies and accessories. To achieve this goal, the new site hosts a number of new "connectivity" features and content, including Games & Gadgets that reviews the latest in high tech games and electronic accessories and Autoganic which highlights various innovations and programs that automotive companies are developing and implementing in their charge to become more eco-friendly. The site also allows visitors to subscribe to AR’s monthly e-newsletter, view the Flickr based photo gallery, sign up for the ARtv iTunes podcast and navigate to FaceBook, Twitter, LinkedIn, and soon download our iPhone app.
In addition, visitors can now reach Automotive Rhythms through several of the company's sister sites including www.BikeRhythms.com, www.AutoGanic.com, www.AutoIconic.com and www.ARtvLive.com. “The new site is unlike any other in the automotive industry – we tap into every aspect of your lifestyle,” said Rawlins. “Since the current AR site continues to captivate audiences, the new and improved site will surely excite and impress new and returning users.”
About Automotive Rhythms
Automotive Rhythms is a multi-media gateway for up-to-date information on new rides, bikes, car shows, vehicle technology, celebrity profiles and automotive lifestyle experiences. Consisting of Internet, print, radio, television and event properties, AR speaks to consumers in their respective voices from a unique perspective. AR is ranked number one on Google, AOL and Yahoo search engines under keywords “urban automotive.”
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