Audi announces social media campaign to support Super Bowl ad
Wednesday, 27 January 2010 15:45
• Audi Super Bowl ad is third consecutive entry after success of past two ads
• Green Police-themed ad supported with a unique social and viral media campaign
• Campaign now live at www.youtube.com/greenpolice
HERNDON, Va., Jan 27 – Audi announced that it has created a series of social media programs in support of its third Super Bowl ad.
Both the ad and the social media elements will introduce the Green Police, an enforcement team created to protect and conserve the environment. In appropriate Super Bowl satirical fashion, the Green Police will produce “Public Service Announcements” designed to advise consumers on ways that they can make better choices to protect the environment. Fans can also take part in a Green Police quiz, designed to help the public understand the right choices when making complex decisions each day in order to become better global citizens.
These videos are now live on a dedicated Green Police YouTube channel at www.Youtube.com/greenpolice.
“The Green Police is, in many ways, a representation of the impact every day choices have on the environment— from choosing paper or plastic bags at the grocery store and drinking bottled water to the type of car we drive,” said Scott Keogh, chief marketing officer, Audi of America. “The star of our ad is the Audi A3 TDI, awarded the Green Car Journal’s 2010 ‘Green Car of the Year’ award, and clearly a great option for customers who want to be greener without sacrificing the thrill of driving.”
On their way to Miami, a number of athletes and members of the media will drive Audi TDI clean diesel vehicles from the Audi headquarters in Herndon, Virginia, as they compete in the Audi Efficiency Challenge. These competitors will vie for the opportunity to assign a $20,000 donation to the charity of their choice.
About Audi of America
Audi of America, Inc. and its 270 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally; during 2009 Audi outsold all other luxury brands in Europe. In the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2009 and 2012, Audi will spend about nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues. AUDI AG will present the complete results for the 2009 business year at its Annual Press Conference on March 9, 2010 in Ingolstadt.