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Sean John Rims: Spinning in Fashion
He’s at it again! The hip-hop mogul with more monikers than Russell Jones (R.I.P., Ol’ Dirty Bastard), is now making his foray into the automotive aftermarket arena. At the recently concluded New York International Auto Show, Sean “P. Diddy” Combs introduced his new Signature Collection of precision forged aluminum rims. Sean John Wheels – Yes, Sean John Wheels – will soon be rolling into a custom shop near you.
"Wheels have become a fashion statement--a badge of taste and style,” said Puffy. “We see an opportunity to bring excitement to the wheel category by delivering the Sean John sophisticated design with the best quality production.”
A joint venture between wheel maker Weld Racing of Kansas City, MO, and Puffy’s Bad Boy Entertainment Worldwide Group, the Sean John Wheel Collection is being marketed as a high-end, quality alternative to mainstream custom wheels for your luxury SUV, sport truck, or high-end European or American whip. The nine Sean John Signature wheels feature a range of head-turning designs, from simple but elegant six spoke models to bolder and more intricate 18-spoke versions.
"In the urban market, they call it 'bling-bling' which means showy, shiny and look at me," said partner Greg Weld, founding President and Chief Executive of Weld Wheel. "The way we've designed spokes, holes, the features, it looks like it is aggressively moving when it's not even moving."
Look for Sean John Wheels at your favorite high-end auto accessories retailer this month. The wheels are expected to retail for between $700 and $3,000 each.
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