Volvo Wrecks Battery-powered C30 for Auto Show

Written by Automotive Rhythms

As the only presentation by a manufacturer on the second day of the North American International Auto Show, Volvo was very clever about their introduction and had the auto media’s undivided attention as they introduced a wrecked Volvo battery-powered C30.

Their point? Volvo’s safety chief explained that an electric car reacts differently in a crash, and that needed studying. After explaining some of the differences the point was clear. Having launched the Volvo S60 last year, a small company like Volvo might not have a new car to show, but they wanted us to know they did have a hard working future. By combining safety -- Volvo’s strongest consumer attribute -- with electric power -- the industry’s new hot button -- in destroying one of the most popular upscale compacts, Volvo hit just about every point journalists were making about this year’s auto show in Detroit.