AutomotiveRhythms.com - The Urban Automotive Experience

Distracted Driving – It’s Not Just the Other Person

By Kristin Backstrom, S2W, Inc.

A study released in April, 2003 found that almost 25% of all crashes are caused by distracted driving. The study was performed by researchers at University of North Carolina Highway Safety Research Center and funded by the American Automobile Association Foundation for Traffic Safety. To get a handle on what drivers were doing when they were behind the wheel, they installed video cameras in the cars.

Instead of focusing on the road 100% of the time, this is what they saw drivers doing:

  • 97.1% were reaching for something or leaning away from the steering wheel
  • 91.4% were adjusting the radio or radio controls.
  • 71.4% were eating and/or drinking
  • 77.1% were carrying on conversations
  • 45.7% were grooming
  • 44.4% were paying attention to a passenger
  • 40% were reading or writing
  • 30% were using a cell phone

In some places (like Oregon, for example), it's illegal to eat and drive. Ridiculous statistic: 17% of all food consumed away from home is eaten in the car.

At S2W, we recommend keeping your eyes on the road, and both hands on the wheel. If you are driving and have a passenger, ask them to adjust the radio, or get out the change for the toll booth. If you don't have someone with you to help with these sorts of things, change the CD/radio station when you're at a full stop. Plan ahead so you don't have to scrounge through your purse or the ash tray for change.

We also suggest eating/drinking while the car is STOPPED, and please -- no grooming while behind the wheel. If nothing else, there's a stereotype we don't need to perpetuate.

For more information on safety strategies while you’re driving, please visit www.s2w.org.


Automotive Rhythms  Web

More Safe Rhythms

Think Smart & Drive Safe: Bridgestone Introduces Their Safety Scholars

OnStar

The Tire Rack Addresses Number One Killer of U.S. Teens

A Left Coast Thang: Notoriety or Notorious?

Volvo's Crash Scene Investigations Lead To Improved Safety Features

The Future in Motion: From Cars Based on Fish to Turbocharged Bikes

A Buyer’s Tale: When You Need A Ride Quick!

Continental Automotive Systems

KIDS WANT SPORTY CARS, PARENTS PUSH SAFETY

2005 Bridgestone/Firestone Drive & Learn: Where Rubber Meets the Road

2005 Acura MDX: Power, Performance and Protection

2005 Cadillac Winter Drive: Won’t Catch Caddy Slippin’

Driver’s Edge program helps youth stay safe on the road

GM’s OnStar Command Center

DRUGS and DRINKING...Sad Facts and Real Stats

Keep Them in the Back

Distracted Driving - It's Not Just the Other Person

Winter Driving: Prepare for the Unexpected

The Good Book