AutomotiveRhythms.com - The Urban Automotive Experience

Driver's Edge program helps youth stay safe on the road

By: Christopher Amos 3.1.05

When we think of threats to the lives of young people, violence, drugs and even HIV/AIDS comes to mind. But another threat looms large. The National Highway Traffic Safety Administration (NHTSA) reports that automobile collisions remain the number one killer of America’s youth. A 2003 agency report confirms that over 7,800 drivers between the ages of 15 and 20 died in motor vehicle collisions that year. Driver’s Edge, a non-profit organization, is working to combat these statistics, offering free classroom and on-road instruction. To date, more than 100,000 youth and their parents have attended the free, half-day Driver’s Edge programs.

“Driver’s Edge is helping save the lives of America’s youth,” said Jeff Payne, president, CEO and founder of Driver’s Edge. “We live in a country where people are not really taught how to drive. They are merely taught how to pass a test -- the basic fundamentals of how to operate a vehicle is not going to prepare a young driver for real world driving hazards.”

According to Mark A. Emkes, chairman and CEO of Bridgestone Americas Holding, a Driver’s Edge sponsor, youth make up only 6.4 percent of all drivers but account for 18 percent of all collisions. Driver’s Edge participants learn from professional racecar drivers and performance driving instructors---people who certainly know the importance of safe driving.

Unlike comparable programs costing upwards of $450, Driver’s Edge is free, allowing all drivers, regardless of social or economic background, to participate. After the program, Driver’s Edge contacts students at six, twelve and twenty-four month intervals, following up on their driving experiences after course completion.

The program includes the following elements:

  • Written tests measuring students’ knowledge before and after driving instruction.
  • Defensive driving instruction including skid control, evasive lane change maneuvers and anti-lock and panic-braking skills.
  • Law enforcement interaction, including impaired driving awareness and seat belt safety.
  • Car maintenance, based on Firestone Complete Auto Care’s award-winning Car Care Academies. The 30 year-old academies are a new addition to the Driver’s Edge program this year.

The third Driver’s Edge National Tour kicks off March 5 in Los Angeles, stopping in thirteen cities including first-time visits to Denver and Seattle. Programs will also be offered in Chicago, Dallas/Ft. Worth, Detroit, Las Vegas, Minneapolis, Nashville, Phoenix, Reno, Washington, D.C. and an undetermined northern California city.

Drivers aged 15 to 21 with a valid learner’s permit or license can register in advance by phone at 1-877-633-EDGE (3343), or online at www.driversedge.org.


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