AutomotiveRhythms.com - The Urban Automotive Experience

2005 Land Rover LR3: Creative Addiction

By: Kimatni D. Rawlins, 09.16.04

Just as Jay-Z can provoke an entire audience with one trend-setting, poetic verse, it didn’t take long for the British truck maker, Land Rover, to convince me that their completely new LR3 is one of the most prolific tri-athletes to ever dominate the sport of SUVs. Does four hours seem long when you’re test-driving and evaluating a new vehicle? Not exactly. Especially since some new products require weeks and months of seat time before you can adequately verify their performance and qualities. But when those four hours happen to occur on one of the most ludicrous and inconceivable places you expect take a vehicle -- and the vehicle escapes without harm – then you have no choice but to give it props as well as the title.

Land Rover, the holy grail of the luxury sport-ute market, did more than its share of homework with the manifestation of the LR3, the Discovery’s new and improved replacement. They also completed the homework assignments of the competition to the point of elimination. And if you take a very close look, you’ll see that the LR3 really doesn’t have any competition. And like Sean Carter (Jay-Z), they have completely flipped the alter ego of what sports and utility used to be. For one, the name has been changed from Discovery to LR3 to ensure that current brand-loyal customers and new recruits understand that the LR3 is not a fresher version of the Discovery. Now, alphanumeric categorizing will play bigger roles in the Land Rover family. Yet Range Rover, an almost entirely separate trademark, will keep its label. Secondly, you’re not going to find a more noble vehicle; with a powerful V8, valiant interior packaging, three rows of seating, and superior off-road technology that is priced from the mid 40s.

First things first: the LR3 is as performance-oriented as Terrel Owens scooting down the sidelines after a grab from McNabb. A stronger 4.4-liter V8 from Jaguar (Ford fathers both) has assumed the mantle and is Land Rover’s strongest engine yet. It produces 300-horspower and torque is rated at 315 pound-feet. Sorry to say Mr. Carter, but make sure you get your change because the LR3 now tops the Range by 18 horses. It’s also endowed with a ZF 6-speed electronic automatic “Command Shift” transmission. On pavement, the LR3 is quick and imparts a great feeling of control.

  

 

We all know, hopefully, how exquisite and mystic the Range Rover looks. Indeed, it’s high-priced, but still remains at the top of Automotive Rhythm’s style chart. Why do you think Jay-Z requested the Range Stormer concept for one of his video shoots? Well, the LR3 inherits some of the same flavor. More so in the front with its flat, vertical grill. The rest of the body is pretty straight up and down with vertical lines and square angles. Now the LR3 is less safari looking than the Discovery. The roof is unique with extra long glass panels that spread over the optional third row. Its split tailgate is cool because it opens in two sections. My only exterior complaint is the wheel well covers resemble a pair of baggy jeans under an Italian suit jacket. The plastic/vinyl just doesn’t mix with the LR3’s upper-class appearance.

There are two LR3 models to choose from -- SE and HSE. The SE is well enhanced while the HSE offers a little more grace. Let’s begin with the most important, but least respected feature -- the seats. The leather seats are comfortable, have armrests and are perforated for natural air filtering. When you put in seven hours of continuous driving, trust me, the seats become your best friend. In addition, seat row height is staggered, so all occupants get a theater view of the road ahead. And the back (3rd row) is surprisingly comfortable. The high ceiling negates the effects of claustrophobia, and knee room is excellent. You even get your own audio controls with the upgraded 550-watt 14-speaker Harmon/Kardon LOGIC7 surround system. The LR3’s long, robotic dash is very active and uses an array of easy-adjusting switches. A 6-disc, in-dash CD changer is standard while the touch-screen DVD-based navigation system is optional. Most of the dash controls can be operated on the thick, multi-function steering wheel.

Now for the fun! Land Rover decided to bring us out to French Canadian territory to show off the LR3’s “Crouching Tiger” off-road technique. This area, Fairmont Le Chateau Montebello in Quebec, is also home to one of two Land Rover driving schools in North America. The training centers were conceived to demonstrate the four-wheel-drive capabilities of Land Rovers. All I know is that the challenging course took hours to complete. In my path were pointy rocks, muddy pools, narrow log bridges, steep dips, and uphill battles. So of course there was no turning back once we got started. No problemo! Under the LR3’s skin is an advanced AWD drive system, an air suspension which clears 10-inches and stores five key drive modes called Terrain Response, and the LR3 has the ability to swim with the fishies in 24” of water. Hill Descent Control, Electric Brakeforce Distribution, Emergency Brake Assist, and Dynamic Stability Control round out on and off road performance enhancers. It may sound confusing, but each safety technology helps to keep the driving environment as safe as possible at all times. Terrain Response is like putting on athletic shoes depending on the sport. It uses five modes that can be manually set for optimal responsiveness. Like cleats for football and soccer players or spikes for sprinters, Terrain Response can be adjusted to handle slippery, rocky, sandy, wet, or rocky situations.

In the end, I determined that the LR3’s bite is for sure louder than its bark. After ripping asphalt, crushing land, and pounding the outback with controlled aggression, the LR3 powerhouse won my allegiance. For $44,995 (SE)/$49,995 (HSE) it just may win yours.


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