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2007 Kia Rondo: Crossover Crazy
Since landing on U.S. shores as a standalone brand in 1994, Kia Motors has continued to climb the ladder with what Len Hunt, executive VP & COO of Kia calls “confidence, integrity, pride and passion.” After a strong 2006 campaign with the introduction of six new models, Kia is starting 2007 the same way with the launch of the all-new 2007 Kia Rondo Crossover.
 For those who have noticed, the name “Crossover” seems to have taken root in the U.S. market with no real definition of what makes a Crossover Utility Vehicle. The American Crossover is no longer the property of NBA greats Hardaway or AI, but is now a marketing term of what 16-35 year old drivers may want as transportation options. Crossovers aim to blend the cargo and utility of an SUV with the fuel efficiency and drivability of a sedan. This new class of vehicle even strives to take a bite out of minivan sales with the addition of seven _passenger seating and interior configuration options.
But without a real class to define it, the Crossover ranges from Toyota Matrix, Mazda5, Chevy HHR, and Chevy Vibe to the bigger and more upscale Chrysler Pacifica. This is where “Welcome to Rondoism,” Kia’s new marketing objective on achieving these blends of attributes consumers want and need in their everyday ride, comes in.
 Rondo’s exterior look is roundish with a somewhat athletic stance depending on LX or EX trim levels. From the trapezoidal mesh front grille crossbars with Kia emblem centered, to the clean side profile, to its rear stance with optional rear spoiler, the Rondo is vying for college and condo/town home parking spaces. The LX comes standard with five-spoke 16” alloy wheels, body colored trim and molding, and a rear window wiper. EX models come with chrome accents, roof rack, heated side-mirrors and 17” six-spoke alloy wheels.
 Under the hood is what you would expect in an entry-level vehicle. The Rondo comes with a 2.4-liter four-cylinder engine with a four-speed automatic transmission or a 2.7-liter V6 engine with a five-speed automatic. No manual tranny will be offered in the U.S. The I4 produces 162 horsepower with the V6 putting out 20 more horsepower. Estimated fuel economy is 21/29 and 20/27 city/highway respectively with a 15.8 gallon fuel tank. Front and rear independent suspension, hydraulic power-assisted rack and pinion steering, four-channel ABS brakes and more are all standard on the Rondo. The drive feel of the Rondo is basic in performance, with adequate power for the moderate driver. Rondo looks surprisingly nimble from the outside looking in, but aggressive driving is not what it is built for.
 Rondo is built as a teenager’s first new car that they can take off to college or for the couple with or without a child who commute or live active lifestyles where fuel efficiency and cargo utility are key elements. This diminutive vehicle even offers five or even seven seat options which was surprising to me. But like most three row vehicles other than minivans or large SUVs, the rear seats are tough to enter, tough to get comfortable in and especially tough to exit with any normal size people in the first or second row. A leather package is an available option which includes heated front seats. An optional convenience package includes remote keyless entry with alarm and cruise control. A Premium Package is also optional and includes a power sunroof and 315 watt Infinity six-in-dash CD disc changer with 10 speaker digital sound system.
 The dash and center console are clean and functional with gauges easy to read and everything needed within arms length. Round air vents pump out optional AC. Storage bins and cup holders are aplenty within the cabin.
Safety features are also what the Rondo has plenty of. Standard on every Rondo sold in the U.S. are dual front airbags, seat mounted side airbags, full-length side curtain airbags, tire pressure monitoring system, electronic stability control, anti-lock brakes and more. As with any vehicle, safety is important and with Rondo’s younger demographic, the more safety features the better. Oh yeah, did I mention Kia’s 10-year/100,000 mile limited powertrain warranty, and five year/60,000 24-hour roadside assistance? Just another reason why Kia Motors as a brand has grown for 13 consecutive years in the U.S. market.
The Kia Rondo starts at $16,395 for an LX and $19,195 for an EX model, both with an additional $600 destination charge and optional packages and features. With a mix of value, safety, quality, and a stellar warranty, Kia Motors is poised to keep gaining on the competition. And with new innovative concepts like the Soul (due 2009), Kia is not the raggedy brand we remember from 13 years ago, they are 10 models strong and diverse in their offerings. Kia has grown up!
Also check out AutomotiveRhythms.com for additional Crossover reviews!
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