What sweetened the vibe at SEMA was the impact the music and entertainment industry has had on the automotive world. Nas, came through to tell us why Hip Hop is Dead.
3rd Annual BMW & Automotive Rhythms ESPY Dinner Experience
Automotive Rhythms made it back to energetic Los Angeles to celebrate ESPN’s 2014 ESPY Awards with fever and style. The luxurious SLS Hotel in Beverly Hills played host to our BMW ride and drive, along with a private and congratulatory dinner on the terrace of the property’s popular The Bazaar by José Andrés. This is a time when athletes come together and commune to enjoy magnificent German vehicles, a delicious 6-course meal while discussing their sports accolades and achievements over the past year. VIP guests were able to drive an i3, M6, M5, Alpina B7 or simply interact with the innovative i8.Watch Video
BMW Ultimate Driving Experience: Pro Athletes Shine in Debut
Kyle Arrington of the New England Patriots and Alan Anderson of the Brooklyn Nets attended the first stop of BMW’s Ultimate Driving Experience (UDE) at Gillette Stadium. UDE is a nationwide tour that offers dynamic behind-the-wheel driving programs through eight events in seven markets for a total of 74 event days. For more information or to register for your free UDE visit BMWusa.com/ude or call 800-558-4269. #DrivingIsBelievingWatch Video
2015 Lincoln MKC: Engage Your Senses
The newest vehicle in the Lincoln lineup demonstrates again that creating luxury requires the right mix of quality ingredients. From its signature split-wing grille flanked by HID headlamps to its available hands-free, wraparound power liftgate featuring full-width LED taillamps, the all-new 2015 Lincoln MKC is a convergence of elegance, sportiness and customer-focused technology. Join us as the new premium small-utility provides the backdrop for a Design Discussion at the decorative Long View Gallery in Washington, D.C.Watch Video
2015 Cadillac Escalade & Bose Event at Openhouse Mulberry
Cadillac teamed up with Bose to showcase the most advanced in-car audio system – the Bose® Centerpoint® surround sound system – featured in the 2015 Escalade. An interactive vehicle display, hosted by DJ Hesta Prynn, gave guests the opportunity to experience the realistic sound quality of the Centerpoint system from within the Escalade’s all-new, handcrafted cabin. The event was held at the trendy Openhouse Mulberry in New York’s NoLita neighborhood.