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2011 Jaguar XJ: LA City Takeover
The all-new 2011 Jaguar XJ made its presence known at the iconic Hollywood hot spot, the Sunset Marquis Hotel – the first of many “see and be seen” locations that will play a role in the launch of Jaguar’s new luxury sedan. The aggressive new brand and product marketing campaign – known as City Takeover – will a focus on branding initiatives in Los Angeles, New York and Miami.
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