For Buick, it starts and ends with product. Each year a new recruit is added to the team and creates enthusiasm, momentum and excitement for the American automaker. In fact, General Motors’ darling division is on track to have their best sales year in six years. This is partly due to the fact that Buick continues to lower the average age of their buyers while attracting conquest consumers in droves. This equates to a platform where 45.8% of Buick’s current owners are new to the brand. And as if things couldn’t get any better, an updated 2013 Enclave enters the stage to continue its dominance as the best selling, three-row luxury crossover on the market.
