2020 Rolls-Royce Cullinan Black Badge Collection: Law of Attraction

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Experienced by Kimatni D. Rawlins

It’s true, Rolls-Royce Motor Cars has never had a problem materializing creative thoughts from its artisans and engineers into the lives of the innovators, philanthropists, and societal alchemists who currently retain or wish to own one of its magnificent works of art. Well, once again, the Law of Attraction by the British luxury brand has produced the bespoke 2020 Rolls-Royce Cullinan Black Badge, which was globally unveiled this week in South Carolina as part of the BMW Group Test Fest East experience. “It’s the business,” as the countrymen would say!

The world premiere consisted of two variations of the Black Badge family, including a white Cullinan Black Badge with a Mugello Red interior and a black Cullinan Black Badge with a Forge Yellow interior. The Cullinan is impressive enough on its own, but the distinguishing Black Badge edition elevates the opulent SUV to another level. But keep in mind clients can choose any hue to represent their vehicle. Whether it was the Forge Yellow or the Mugello Red vehicle, the seats, doors, and dashboard receive the bulk of the color highlighting even though the yellow carpets were a bit too flaunting for my taste. After the evening announcement, media guests enjoyed photos mostly sitting on the pair of fold-out chairs with a table in between that are part of the Recreation Module.

The Cullinan Black Badge now signifies the completion of the Rolls-Royce genus, which focuses on the lifestyle habits of the younger generation. In fact, 20% of new Rolls-Royces are Black Badge labels. With that in mind, the power in the 6.75-liter twin-turbocharged V12 engine increased to 600-horsepower and 664 ft-lb of torque. The V12 is paired with a ZF 8-speed transmission featuring “Intuitive Throttle” for a more aggressive shift pattern and a “Low” button on the gear lever. The rigid chassis is also outfitted with AWD and 4-wheel steering to help maneuver the large SUV efficiently in tighter circles.

“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break the rules, and build success on their own terms. The time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

Dubbed The King of the Night,” the Cullinan Black Badge receives a multitude of paint layers and lacquer and the deployable Spirit of Ecstasy hood statue is darkened in high gloss black chrome. The boot trim, front Pantheon Grille surround, boot handle, side frame finishers, lower air inlet finisher, and exhaust pipes have been darkened as well. Additionally, dark 22″ forged alloy wheels wrapped in Continental rubber have been paired with red paint brake calipers (a first for the brand).

Inside the posh cabin, aficionados will find a luxury carbon-fiber finish called Technical Fiber applied to bring the vehicle to life, while the Starlight Headliner shines ubiquitously. Traditional staples of a Roll-Royce car included in the Black Badge package are the Technical Bespoke Clock, Rolls-Royce Bespoke Audio, door embedded umbrellas, picnic tables, Rolls-Royce laser headlights, Spirit of Ecstasy Rotary Controller, self-righting RR rim centers, and much more.

Clients can expect to pay an MSRP of $382,000 or package their Cullinan Black Badge with amenities amounting to $440,000 like the vehicles presented in South Carolina.

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