The Lucid Group, setting new standards with the longest-range, fastest-charging electric car on the market with the award-winning Lucid Air, just unveiled the Lucid Air Pure to an anxious group of media and customers at the Lucid Studio Beverly Hills. The new AWD Air Pure is the automaker’s entry model that starts at $87,400 with 480-horsepower and 410 electric miles of range. Expect a 0-60 mph time in 3.8 seconds with the all-wheel drive model. Lucid Air is now the world’s most aerodynamic production vehicle, with a landmark 0.197 coefficient of drag.
Lucid Air Pure: The Elemental Air
Air Pure is the elemental Air model, available in two configurations: It launches with the dual- motor, all-wheel drive version – delivering 480 horsepower – and will be followed next year with a single-motor, rear-wheel-drive variant. Production of the dual-motor, all-wheel-drive Air Pure begins next month, with initial customer deliveries expected before the end of the year. Built with Lucid’s Long Range Battery Pack – Lucid’s lightest, most-compact battery pack, featuring 18 modules compared to the 22 modules in the Extended Range Pack – Air Pure elevates the Lucid Space Concept to turn vehicle packaging efficiency into an art form. Built with a lighter battery pack with fewer modules, Air Pure is more efficient on the road, with an EPA-estimated 410 miles of range in all-wheel-drive form, while also delivering more rear seat space and comfort. As a result, even with the more compact, sculpted pack and extraordinary rear seating comfort, Air Pure’s range still starts well above where other luxury EVs leave off. Furthermore, with Lucid’s in-house designed Wunderbox technology standard with Air Pure, high-speed charging delivers up to 200 miles of range in just 15 minutes.
Air Pure comes standard with the DreamDrive advanced driver assistance system, and can be upgraded to DreamDrive Pro, which includes 32 sensors that are all seamlessly integrated. Cameras, short- and long-range radars, an array of ultrasonic sensors are all augmented by a high-resolution LIDAR that uses laser beams to measure distance from objects and works in a variety of adverse weather conditions. DreamDrive Pro delivers an expanded suite of features today, like Surround View Monitoring, Blind Spot Display, and Highway Assist. Best of all, DreamDrive and DreamDrive Pro are both future-ready with over-the-air software updates.
Lucid Air Pure: Elemental Design
Just as Air Pure embodies Lucid’s approach to technical innovation, distilled into its purest form, so too does it epitomize Lucid’s approach to exterior design at its most elemental. “Air Pure presents Lucid’s strongest case yet for boldness through simplicity,” said Derek Jenkins, Senior Vice President, Design, Lucid Group. “The clean lines and sophisticated details are as important for aerodynamics and efficiency as they are beautiful.” Air Pure is the first Air model to come with an all-metal roof. It is made entirely of aluminum, which minimizes weight, and lends Air Pure a unique personality – a perfect complement to the expansive Glass Canopy familiar from other Lucid Air variants.
A new paint color is also introduced to the Lucid family with Air Pure, called Fathom Blue. This color, inspired by the Pacific Ocean, is multidimensional, with subtle, cool tones that shift with the light of day. The depth and sophistication make Fathom Blue an ideal finish to showcase the long horizontal lines and curving forms of Air Pure’s exterior.
Lucid’s discerning eye for detail and craftsmanship is on display in the interior of Air Pure, where every last stitch, shade, and material is carefully considered. It features the Mojave PurLuxe interior, which is crafted from a bespoke combination of a remarkably soft and durable leather alternative and a unique and high-quality fabric called Dune. Inspired by midcentury modern furniture, Dune is made from 100% recycled woven textile. Overall, these materials lend Air Pure a warm and timeless style all its own.