It was an amazing soccer experience with Audi of America last night and the 2023 MLS All-Star Game at Audi Field in D.C. As the corporate auto partner of Major League Soccer, Audi invited special media guests to walk the pitch, view the game from Audi’s field-side racing seats, and meet players like Tyler Miller of D.C. United. The game pitted the top players from MLS against the English Premier League’s explosive Arsenal FC, who ran away with the game 5-0.
Featuring a jam-packed stadium at the home of MLS’s D.C. United, fans from both sides came together to celebrate the sport and soccer culture in America. Whether it was viewing electric Audi e-tron vehicles on display, participating in interactive fan experiences, or buying team merchandise, the MLS all-star energy was captivating.
Major League Soccer and Audi continued their corporate partnership through a multi-year extension of the German automaker’s sponsorship. As part of the new agreement, Audi will remain the League’s Official Automotive Partner, Title Sponsor of the Audi MLS Cup Playoffs, and Presenting Sponsor of the MLS Golden Boot Award honoring the League’s leading scorer each season. Audi will also be the first Presenting Sponsor of the MLS Cup. This announcement comes during a period of momentum for the sport of soccer in North America, as MLS enters its 28th season this month and excitement continues to build leading up to the 2026 World Cup hosted by the U.S., Canada, and Mexico.
As the official automotive partner of MLS since 2015, Audi of America’s commitment has helped expand educational resources for more than 1,600 youth players, increased housing options for more than 130 youth players, and has provided $4 million in support to MLS academies.
Audi and its nationwide dealer network further supports MLS on a local level including five club partnerships (D.C. United, Orlando City SC, San Jose Earthquakes, Sporting Kansas City, and New York Red Bulls) and as official Naming Rights sponsor of Audi Field in Washington, D.C. The 2023 season also marks the debut of the Audi Goals Drive Progress Impact Award presented by MLS WORKS, a new program dedicated to recognizing the individual community work projects of players. A selection committee will consider candidates whose commitment to charitable efforts and social impact work creates sustainable communities, fosters equity and inclusion, and enriches the lives of those in need across the U.S. and Canada.
“Audi has been a champion of Major League Soccer throughout a tremendous time of growth in our league, and they have been a dedicated partner every step of the way,” said MLS Commissioner Don Garber.
Throughout the season, individual players will be recognized for demonstrating excellence in driving progress in their communities and could receive up to a $20,000 contribution to support their charitable cause. During the MLS Cup presented by Audi, the league and Audi will present the winner of the Audi Goals Drive Progress Impact Award with a $100,000 contribution to the charity of their choosing.
For more information on the MLS-Audi partnership, visit mlssoccer.com.
