Pininfarina will participate in the 2025 edition of the prestigious Pebble Beach Concours d’Elegance, marking a significant milestone in the company’s history, its 95th anniversary. In honor of this celebration, the Concours has introduced a special new accolade: the Pininfarina Trophy, awarded to the car that best embodies the spirit and legacy of 95 years of Pininfarina design and innovation.
“Pininfarina’s contribution to the history of the automobile, through nearly a century of elegance and visionary aesthetics, is truly immeasurable,” said Sandra Button, Chairman of the Pebble Beach Concours d’Elegance. “Over the years, we’ve had the privilege of welcoming some of Pininfarina’s most iconic creations to Pebble Beach, true works of art in motion.”
The winner of the Pininfarina Trophy will be selected by a special committee designated by the Concours and presented during the award ceremony on Sunday, August 17, 2025, by Silvio Angori, Vice Chairman and CEO of Pininfarina. The trophy itself has been designed and handcrafted by Pininfarina and serves as a core representation of the brand’s signature design language and artisanal excellence.
“To be celebrated in the United States, one of the most strategic and historically important markets for Pininfarina, is a true honor,” said Angori. “We are proud to have a strong presence in the U.S. with offices in Miami and New York, and to be recognized in an event that is a pinnacle of automotive culture and a global stage for excellence in design.”
Adding to the celebration, Automobili Pininfarina will unveil the Battista Novantacinque on the Concept Lawn, a unique tribute to the company’s 95th anniversary. Clad in exclusive Exposed Signature Carbon tinted in Rosso Gloss, the Battista Novantacinque is a stunning expression of Italian art and innovation, merging cutting-edge electric performance with timeless design.
