The latest generation of the BMW 3 Series Coupe and Convertible leads the way worldwide in the premium mid-range coupe and convertible market. Now, with the unveiling of the BMW Concept 4 Series Coupe, BMW is looking ahead to the 4th generation of its sporty mid-range coupe which adds a new dimension to the qualities of the BMW 3 Series Coupe in terms of aesthetics, dynamics and elegance. The “4” doesn’t just mark the start of a new cycle, it represents the zenith of a development curve. BMW has given the new model its own individual character and a standalone design – and, in so doing, has turned “4” into segment shorthand for aesthetic and dynamic appeal. The latest addition to a nomenclature that sees BMW building on the fine tradition of its large BMW 6 Series and BMW 8 Series Coupes, the “4” stands for greater sportiness, greater exclusivity and even clearer differentiation from the BMW 3 Series range.