BMW launched its entirely all-new electric vehicle, the i3, simultaneously in London, Beijing, and New York earlier this week to much anticipation. These specific metropolises were identified to grab the attention BMW’s intended market, consumers in mega-cities in need of convenient, energy efficient travel. With a passenger compartment made entirely from carbon-fiber-reinforced plastic (CFRP) as well as other recycled materials, the i3 is designed to redefine sustainable vehicles while providing a premium appeal. The end result is a vehicle that is lightweight, safe, and still characteristically hones the amenities expected from a BMW.
