To honor athletes in Los Angeles for ESPN’s ESPY Awards, BMW held a private and congratulatory dinner at the SLS Hotel in Beverly Hills, California in respect to their stellar year in sports. The elegant evening also doubled as a platform to showcase a few new sizzling products the German company has recently launched including the new 2012 BMW M6 Convertible and the all-new 2013 6 Series Gran Coupe, inherently a 4-door version of the 6 Series.
Held at the resplendent SLS hotel which played host to your favorite entertainers and sports professionals, guests were welcome to test drive both new BMW vehicles prior to the “plus” 12-course meal in the VIP room at The Bazaar by José Andrés, an internationally-recognized culinary innovator who is part of Time Magazine’s “100 Most Influential People in the World” list. BMW’s Arturo Pineiro Abgariani, VP of the Western Region, and Craig Westbrook, VP of Aftersales were in attendance to greet the entire Gronkowski family including dad, Rob (New England Patriots), Dan (Denver Broncos) and Chris (Cleveland Browns); JR Smith of the NY Knicks; ESPN’s Marcellus Wiley, Luc Richard Mbah a Moute of the Milwaukee Bucks; Ramses Barden of the Championship NY Giants; Gary Forbes of the Toronto Raptors and a cast of actors including Omar Miller, Lance Gross, Quinton Aaron and Elijah Kelly. Extended test drives of the new 6 Series or 7 Series were offered to each guest for their respect and appreciation of the BMW Brand.