Bugatti fans, petrol heads and gamers have reason to look forward to the 66th International Motor Show (IAA) in Frankfurt. Specifically for the motor show, Bugatti has transformed a virtual project into tangible reality. For the French super sports car brand will be presenting its virtual concept Bugatti Vision Gran Turismo, which it developed in cooperation with Polyphony Digital Inc., creator of the Gran Turismo video game franchise, as a real show car. Now Bugatti has published the first digital renderings of the car. The design of the virtual race car is celebrating Bugatti’s racing history and is based on state-of-the-art motor sport technology. The project is the brand’s tribute to its great racing tradition of the 1920s and 1930s and its victories in Le Mans 24-hour races.
“The Bugatti design team normally works only for the exclusive and very distinguished circle of the brand’s customers. Now Bugatti Vision Gran Turismo has given us the opportunity, for the first time, to do something special for our fans as well,” explained Achim Anscheidt, the head of Bugatti Design. “When the target group suddenly grows from 450 Veyron owners to several million fans, gamers and high performance aficionados, it is a very exciting matter. We had a lot of fun with this project.”
The designers drew their inspiration from the brand’s successful racing tradition. Bugatti enjoyed great success in racing in the 1920s and 1930s. The historical theme for the design of the Vision Gran Turismo virtual modern race car was, in particular, the Bugatti Type 57 Tank and its victories in the 24-hour Le Mans race in 1937 and 1939. Consequently, the Bugatti Vision Gran Turismo makes its appearance in the classic blue two-tone finish of the Type 57 G Tank, the winning car in 1937, simultaneously evoking the colors of the historical French race cars of that period. Since then, blue has also been Bugatti’s brand color.
