FIAT is making moves by collaborating with actress, entertainer, philanthropist and entrepreneur Jennifer Lopez. The first element of the relationship, scheduled to debut today around the world, includes the placement of the all-new 2012 Fiat 500 Cabrio in Lopez’s new music video, Papi, which is the latest single from her new album, “Love?” A trailer of Papi featuring the 2012 Fiat 500 Cabrio will also debut during Monday Night Football on ESPN. As part of the alliance, Lopez will appear in commercials for the 2012 Fiat 500 which are scheduled to debut later in the year.
“Like the FIAT consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the FIAT philosophy, Life is Best When Driven.”
Debuting today by acclaimed director, Paul Hunter, is Lopez’s music video for her new single, Papi, which prominently features the all-new 2012 Fiat 500 Cabrio. Shot cinematically, the music video will also be seen as a 30-second trailer during Monday Night Football on the ESPN network.