WHAT: Ford returned as a sponsor of the BET Awards 13, which took place in LA on Sunday, June 30. As part of Ford’s involvement in the awards show, the brand gave away the keys to a 2013 Fusion to St. Louis Native Bryon Keaton, winner of the “Rolling With Ford AND The BET Awards Contest.”
WHEN: Sunday, June 30, 2013
WHERE: Los Angeles, CA
SUMMARY: Ford gave one winner the opportunity of a lifetime at the 2013 BET Awards. The “Rolling with Ford AND The BET Awards Contest” provided Byron Keaton and his companion a VIP experience during this year’s BET Awards.
Keaton was surprised with the keys to the 2013 Fusion after spending the weekend with Ford as part of his BET experience. In addition to the “Rolling With Ford AND The BET Awards Contest,” Ford was the exclusive sponsor of the #FordHotSpot, the exclusive backstage area where top entertainment bloggers and media gathered to blog and tweet about rehearsals and the BET Awards 13.