Just in time for the 2025 Formula 1 Grand Prix race season, Pirelli Design and world-renowned stylist Denis Dekovic have released a special edition podium cap collaboration. Inspired by the same engineering principles that drive Pirelli’s race-winning performance, these caps combine quality materials, premium craftsmanship, and bold aesthetics, ensuring they are as striking as they are collectible.
Worn by F1 Drivers, the headwear will pay homage to 14 Formula 1 Grand Prix events, including Australia (March 16), China (March 23), and Japan (April 6). Each high-performance lifestyle piece is infused with the colors, culture, and heritage of its host country. The first batch of the exclusive collection is currently available for purchase on Pirelli’s newly launched e-commerce platform.
With three decades of shaping sportswear, Dekovic brings his innovative approach to Pirelli, crafting styles that embody technique and prestige, a reflection of Pirelli’s pursuit of excellence, both on and off the track.
“With Denis Dekovic, we’re fusing our passion for performance with a bold, design-forward approach to lifestyle,” said Marco Maria Tronchetti Provera, SVP of Pirelli Design & Assets Conversion. “Every stitch, every material, and every detail in this collection reflects Pirelli’s relentless pursuit of innovation and excellence.”
The lifestyle business area complements Pirelli Design’s other two activities: merchandising, with collections dedicated to motorsport and corporate heritage, and licensing, which includes collaborations with prestigious brands in fields ranging from sailing to skiing, from watchmaking to sports equipment.
