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Genesis Neolun Concept: Korean Hospitality Meets Digital Innovation

Experienced by Kimatni D. Rawlins

Ultimate luxury meets innovation with the breathtaking Genesis Neolun Concept, recently shown in South Korea at the 2024 Busan International Mobility Show. The Korean premium automaker is spearheading an aggressive narrative that will meet the technological needs of every consumer genre as the auto sector continues to fuse with tech industries.

The Neolun Concept’s physique revolves around Genesis’ reductive design principle — characterized by clean, refined lines that deliberately eliminate unnecessary details. Some of the highlights include distinctive coach doors, pop-up roof racks, environmentally friendly cashmere and silk leather treatments, electric side steps, a sizeable retracting screen that sits atop the dash, 180-degree swiveling front seats, and a two-toned theme dubbed Midnight Black and Majestic Blue to represent Korea’s serene night sky.

The name ‘Neolun’ is a reflection of Genesis’ future vision. It is derived from the Greek word ‘neo,’ meaning new, and the Latin word ‘luna,’ meaning moon. This name encapsulates the Neolun Concept’s design philosophy, which surpasses conventional standards and sets the stage for Genesis’ future innovations.

“The Neolun Concept was inspired by Korea’s iconic moon-shaped porcelain jars,” said Genesis Chief Creative Officer Luc Donckerwolke. “It’s the epitome of timeless design and sophisticated craftsmanship.”

The cashmere in the shade of Royal Indigo blends seamlessly with the vintage-inspired Purple Silk leather, naturally dyed with organic pigments to set a profoundly relaxing mood. The dark-colored wood floor completes the luxurious finish. The Neolun Concept’s advanced Sound Architecture optimally places tweeters, midrange speakers, woofers, and subwoofers for an immersive listening experience. Each speaker is strategically positioned to create a concert hall-like feel, ensuring passengers enjoy unparalleled sound quality.

It’s the opportune time for Genesis to leap to the forefront of digital innovation and emotional styling while pushing forward with the Neolun Concept.

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