Hyundai Teams Up With Blood Type Racing Inc. to Bring the Excitement of Underground Racing to Sema

2014-Genesis-Coupe-2014-BTR-Blood-Type-Racing-SEMABlood Type Racing Inc., the Chicago-based builder specializing in extracting extreme, street-friendly performance from Korean vehicles, has released details on its 2014 Genesis Coupe built for the 2014 SEMA show. With a host of engine upgrades, suspension changes, and exterior and interior modifications, the BTR Genesis Coupe combines massive power with the true, adrenaline pumping experience of underground racing. The car will be revealed at Hyundai’s SEMA news conference in Las Vegas on November 4, 2014 at 9 a.m. PT.
Leveraging the Genesis Coupe’s performance DNA, the BTR Genesis Coupe uses Hyundai’s 2.0-liter turbocharged four-cylinder as the engine’s foundation. The engine received new sleeves, and was bored to give a larger displacement. With the addition of a high-boost Precision Turbo turbocharger, strengthened and fully balanced internal components, a custom intake, intercooler, full exhaust kit and nitrous injection, the BTR Genesis Coupe sends over 800 horsepower to the rear wheels (nearly 1,000 horsepower at the crank) through a six-speed manual transmission. BTR gave the vehicle an aggressive, underground racing appearance by adding a custom wide body kit designed for BTR by the ever famous Body Kit designer Kei Miura from Japan, with 40mm-wider front and 60mm-wider rear fenders, front bumper lip spoiler, rear diffuser and a GT wing for added down force.
“Our focus on this vehicle was to build on the impressive performance abilities of the Genesis Coupe and help the growth of the aftermarket tuner community,” said Sam Lee, product manager, Blood Type Racing Inc. “It’s easy to add lots of power to an engine, but we engineered all other aspects of the vehicle – cornering and handling, stopping power, and visual appearance – to compliment the massive horsepower we’re now getting from the engine. We’ve engineered a true, total package Genesis Coupe.”
The addition of Tanabe OLED Revel gauges, Sabelt racing seats and harnesses, a Sabelt steering wheel and Cusco roll cage give the BTR Genesis Coupe an aggressive interior, rounding out the complete package. Follow #HyundaiSEMA to keep up to speed on Hyundai’s 2014 SEMA activities.

Engine Modifications

  • Brian Crower BC625+ Forged Connecting Rods
  • CP Pistons 8.5:1 Compression 90mm Bore Forged Pistons (2.2ltr)
  • Darton International Cylinder Sleeves
  • Cosworth 90mm Bore Race Head Gasket
  • Brian Crower Oversized Stainless Steel Valves
  • Brian Crower Valve Guides
  • Tomei Powered Valve Springs
  • GSC Stage 2 Cams
  • ARP Head Studs
  • ARP Main Studs
  • ARP Flywheel Bolts
  • ARP Cam Tower Studs
  • BTR Custom Intake Manifold
  • Clevite coated Bearings
  • Upgraded Engine Mounts
  • BTR Custom ECU Tuning utilizing the OEM Hyundai ECU

Turbo Kit

  • Intensepower T4 Twinscroll Top Mount Turbo Manifold
  • Precision Turbo 6266 Ball Bearing Twin Scroll Version 2 Turbo
  • Precision Turbo PW46 External Wastegates
  • GFB G-force II Electronic Boost Controller
  • Custom Down Pipe
  • Modified MXP Dual Exhaust System
  • Custom Precision TurboIntercooler System
  • Custom Oil Cooler System
  • Custom Fuel Return System
  • Custom Fuel Rail
  • Custom External Dual Pump Fuel Setup
  • Upgraded Injectors

Nitrous Kit

  • Nitrous Express Direct Port Nitrous System
  • Nitrous Express Purge Kit
  • Nitrous Express Bottle Heater
  • Nitrous Express Bottle Blanket
  • Nitrous Express Billet Bottle Bracket


Drivetrain Modifications


  • Competition Clutch Upgraded Clutch Kit
  • Competition Clutch Flywheel Kit
  • Enthuspec Stainless Steel Clutch Line
  • Tomei Powered Trax Advance 2 way LSD
  • Upgraded Driveshaft
  • Upgraded Axels
  • Short Throw Shifter
  • Shifter Bushings
  • Upgraded Transmission Mount

Chassis/Suspension Modifications

  • Stance Suspension Coilover System
  • Stance Suspension Cup Kit
  • Whiteline Sway Bars
  • Strut Tower Braces and Body Braces
  • Enthuspec Adjustable Sway Bar End Links
  • Enthuspec Rigid Subframe Collar Kit
  • Wilwood Performance Brake Kit
  • Toyo R888 Tires
  • 19-in. WORK Wheels Custom 2 Piece Wheels

Interior Modifications


  • Sabelt GT-200 Carbon / Fiberglass shell Racing Seats
  • Sablet Sliders
  • Sabelt Racing Harnesses
  • Sabelt SW-390 Racing Steering Wheel
  • Planted Seat Brackets
  • Tanabe OLED Revel Gauges
  • Cusco Roll Cage
  • BTR Custom Rear Seat Delete


Exterior Modifications


  • Custom Wide Body Kit Designed by Kei Miura
  • Custom Wide Body Front Fenders
  • Custom Wide Body Rear Fenders
  • Custom Front Bumper Lip Spoiler
  • Custom Rear Diffuser
  • Custom GT Wing
  • Custom Candy Red Paint

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