The Jeep brand and USA Basketball announced their partnership as the Jeep Wrangler was named the “Official Vehicle of USA Basketball.” The Jeep brand formed a global partnership with USA Basketball to support the men’s and women’s national teams. Accordingly, the Jeep brand will launch a full advertising and marketing campaign scheduled to begin Saturday, April 28. The Jeep brand also announced the introduction of a uniquely designed special edition model, the 2012 Jeep Wrangler Unlimited Altitude Edition, which will be featured in the campaign.
The Jeep brand also named 2012 USA Basketball finalist and 2008 team member, Chris Paul, as its spokesman for this partnership. In this role, Paul will be featured in the Jeep brand’s advertising campaign and appear in a series of video vignettes that will give viewers a behind-the-scenes look at various facets of the partnership with USA Basketball.
“The Jeep brand has always been associated with the American spirit and as a member of the 2012 USA Men’s Basketball National Team, I am proud to serve as spokesman for Jeep’s partnership with USA Basketball,” stated Chris Paul. “The concept of the ‘Power Within’ is evidenced in my everyday life, both on and off the court. It will be that power that will energize the USA Basketball and Jeep to maximize this global partnership in support of the Men’s and Women’s National Teams.”
In addition, the Jeep brand teamed up with the Jalen Rose Leadership Academy (JRLA), an open enrollment public charter high school in Detroit, to develop a multi phased development program to expose students to programs and events designed to enrich and develop their educational path. Elements of the partnership include a mentoring program between Jeep brand employees and students, field trips to several Chrysler Group facilities, including the Jefferson North Assembly Plant and the Jeep Design Studio, development of a marketing project and sponsorship of the academy’s boys’ and girls’ basketball teams. As part of its partnership with the JRLA, the Jeep brand will send the academy’s boys’ and girls’ basketball teams to a USA Basketball exhibition game in July. The Jeep brand and USA Basketball also will hold a special basketball clinic with the JRLA students and select members of the USA Basketball National Team. “This trip is just one extension of the amazing partnership we have with the Jeep brand,” said Jalen Rose, JRLA Founder. “It is a privilege to have the Jeep brand support our efforts to have a positive influence on our future leaders.”