The Hamster crew kick it to LMFAO’s “Party Rock Anthem” in new Ad Campaign. The evolution of the Soul continued with the debut of a new 60-second spot for the refreshed 2012 Kia Soul featuring the return of the hamsters and one of this summer’s hottest songs. “Share Some Soul” is set in a dark, futuristic videogame world in which the hamsters turn a fierce battle between alien robots and humanoids into an interstellar dance party.
