Maserati Aspen Winter Drive Experience

Maserati_Aspen_Apres_at_SkyIn its second year, the Maserati Aspen Winter Drive Experience will take over the renowned resort town of Aspen during February and March. Locals and tourists alike will have the opportunity to traverse the streets like never before – in the driver’s seat of the luxury Italian automaker’s all-wheel drive vehicles.

After a drive, or a long day on the slopes, Aspenites will be able to drop by the Maserati lounge at The Sky Hotel’s 39 Degrees, where they can enjoy an après-ski aperitif throughout the February-March activation.

WHO: Maserati’s flagship Quattroporte and Ghibli sport sedans are both offered with the highly sophisticated Q4 “on-demand” all-wheel drive system. The system allows drivers to experience Aspen’s snowiest roads with all the power and elegance and sheer dynamic pleasure associated with the Maserati marque.

WHAT: Maserati’s Aspen Winter Drive Experience will take over select luxury ski resorts throughout the picturesque ski town, offering visitors and locals the opportunity for a unique test drive. Maserati North America product specialists will be on-site to assist, ensuring that all drivers experience the Q4 all-wheel drive capabilities of both the Quattroporte and Ghibli models.


To further experience Maserati, the brand will be brought to life in The Sky Hotel’s 39 Degrees lounge, where participants will have the opportunity to relish in the luxurious setting.

WHEN: February 12th though March 8th

WHERE: Maserati will partner with select luxury properities such as The Sky Hotel, The Ritz-Carlton Club, the Viceroy Snowmass and the Westin Snowmass.

The Maserati Après Ski Lounge will pop-up at The Sky Hotel’s 39 Degrees. For more information or to register, guests can visit:

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