Maserati, one of the world’s most desirable and respected luxury automotive brands, continues to celebrate the North American roll out of the all-new 2014 Ghibli, Quattroporte and GranTurismo lines with a 7-page pictorial feature titled “Beyond the Swimsuit” in the introduction part of America’s most anticipated magazine issue. “We started our next 100 years of craftsmanship by kicking off 2014 with the launch of one of the best received Super Bowl commercials, “Strike,” featuring all new Maserati Ghibli, and extending the brand to another massive cultural icon, Sports Illustrated Swimsuit 50th Anniversary issue,” said Harald Wester, CEO of Maserati SPA.
Maserati enters this new era backed by strong product and with ambitious sales goals driven by proven growth in the North American market, where the brand experienced triple digit gains in the past year. First unveiled to the U.S. in November at the Los Angeles Auto Show, the Ghibli is Maserati’s first-ever mid-size four-door luxury sports sedan vehicle. Available with all-wheel-drive and starting at $66,900, the Ghibli is powered by a Ferrari built twin-turbo V6 engine capable of over four hundred horsepower. Advanced suspension, Brembo brakes and extensive use of aluminum ensure comfort, with an ease of performance ready when called upon. Within its striking aerodynamic silhouette, the cabin offers rich Italian leathers, woods and other high quality materials at the heart of the Maserati brand. The Ghibli upholds the tradition, luxury and performance that have marked the brand for a century at a more accessible price point, which is expected to open the brand up to new buyers.
