Bowers & Wilkins, the renowned high-end audio brand, and McLaren, the luxury supercar maker and Formula 1 team, today announced an extension to their strategic long-term multi-year partnership. This partnership sees Bowers & Wilkins become the Official Audio Partner of McLaren Automotive and the McLaren Formula 1 Team.
This new partnership chapter continues the decade-long collaboration between McLaren Automotive and Bowers & Wilkins. Since 2015, Bowers & Wilkins has been a partner in developing high-performance audio systems for McLaren supercars, bringing cutting-edge sound performance. Bowers & Wilkins’ relentless pursuit of perfection, inspired by founder John Bowers, mirrors the unyielding precision and performance demanded in Formula 1 racing. McLaren’s own unrelenting approach was born of visionary founder Bruce McLaren’s desire to design and build the world’s most accomplished racing cars. Both brands’ determination to exceed what is possible is evident in their respective performance and design excellence approaches.
The McLaren Automotive partnership is built on firm technical foundations. Bowers & Wilkins’ revered engineering team work closely with counterparts at McLaren Automotive to create and optimise the audio system found in the company’s supercars, including the recently announced McLaren W1. The W1’s audio system features premium audio technology designed to integrate into the interior’s InnoKnit fabric and carbon fibre architecture, utilising the very latest advanced speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team and only 30 miles away from the McLaren Technology Centre.
“Exceptional audio performance is key to further enriching the engagement of a McLaren. Specialist engineers from McLaren Automotive and Bowers & Wilkins have partnered since 2015 to develop and deliver the sound technologies that ensure the levels of audio system excellence our customers demand.” Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive.
By extending the partnership to the McLaren Formula 1 Team, the brands further highlight the depth of their relationship. Building on a successful award-winning range of co-designed products, including the Px8 McLaren Edition and Zeppelin McLaren Edition, new projects are developing to further appeal to the Formula 1 team’s substantial global fanbase.
Additionally, Bowers & Wilkins products will be crucial to the team’s extensive travel, relaxation and pre-race preparation needs throughout the season.
