Miller Lite and Ford Motor Company today announced a summer sweepstakes to reward consumers for being responsible and pledging to never drive drunk. Consumers who take a pledge to be a designated driver will be offered the opportunity to enter to win a 2013 Ford Fusion SE. The prize will be delivered personally by reigning Sprint Cup champion Brad Keselowski, who drives the Miller Lite No. 2 Blue Deuce Ford Fusion.
“Since Miller Lite teamed with NASCAR to bring responsibility to the track, thousands of fans have pledged to never drive drunk, and now we’re rewarding them in a big way,” said Ryan Reis, senior director of brand marketing for Miller Lite. “We encourage fans to plan ahead for their Miller Time by designating a driver. We are excited to reward one lucky fan with a brand new Ford Fusion SE.”
Beginning June 27 when NASCAR heads to the Kentucky Speedway, consumers can enter to win a 2013 Ford Fusion SE by logging on to www.MillerLiteResponsibility.com and taking the pledge. The winner will be announced at the end of the NASCAR Chase for the Sprint Cup and the car will be prized in early December.
“We are proud to partner with Miller Lite to help reward a responsible driver with a Ford Fusion SE,” said Tim Duerr, Motorsports Marketing Manager for Ford Racing. “Responsibility has always been a top priority for Ford and we look forward to giving the winner a great driving experience with the help of the sport’s best driver.”
Fans can also enter to win prizes on race day by visiting the Miller Lite designated driver booths at sponsored tracks throughout the rest of the season in partnership with TEAM Coalition. Miller Lite is part of the MillerCoors family of brands. To learn more about the company’s commitment to drunk driving prevention, visit www.MillerCoors.com.