New Model Announcement: Bugatti Chiron Pur Sport

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Flat front end, dynamic design and impressive rear spoiler – it’s clear from the outset that the new Bugatti Chiron Pur Sport yearns for corners and challenging country roads. Pure and unadulterated. A genuine thoroughbred.

The new model is an uncompromising hypersports car for exactly those winding roads – a new aerodynamic configuration generates more downforce while the lower weight increases agility. Even traveling at average speeds will stimulate all the senses thanks to a close-ratio transmission, high-performance tires with a new material mix geared towards extreme grip as well as an agile chassis and suspension setup. By contrast with the Chiron Super Sport 300+1, the record-breaking car that exceeded the threshold of 300 miles per hour for the first time, the Chiron Pur Sport focuses on extraordinary, tangible performance throughout the entire range of speeds.

Production of the Chiron Pur Sport will start in the second half of 2020. Limited to 60 units at three million euros excluding VAT. “We spoke to customers and realized they wanted a vehicle that is geared even more towards agility and dynamic cornering. A hypersports car that yearns for country roads with as many bends as possible. An unadulterated, uncompromising driving machine. Consequently, the vehicle is called Chiron Pur Sport,” explains Stephan Winkelmann, President of Bugatti.

A large diffuser and fixed rear spoiler generate plenty of downforce at the back end, while also helping to boost agility. At the same time, doing away with the hydraulic component of the otherwise automatically extending spoiler reduces the weight by ten kilograms. Rear wing mounts and diffuser form an aggressive and sporty X-shaped design.

A new transmission featuring an overall gear ratio that has been configured 15% closer together guarantees even more dynamic handling and further improves the power distribution of the 8.0- liter W16 engine generating 1,500 horsepower and 1,600-newton meters of torque.

Bugatti and Michelin developed the new and exclusive Bugatti Sport Cup 2 R tire in 285/30 R20 dimensions at the front and 355/25 R21 at the rear to match the new Aero wheel design. Thanks to a modified tire structure and a rubber mix that creates more grip, this combination boosts the vehicle’s lateral acceleration by 10% to additionally increase its cornering speed.

“With the Chiron Pur Sport, we are showcasing an outstanding vehicle that makes your heart race shortly after having started the engine to push the limits of driving physics even further to the limit than any vehicle ever has done before. This means we have come full circle, back to the good, old Bugatti tradition,” Stephan Winkelmann adds confidently.

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