This past weekend Porsche Design Sport presented its Fall/Winter 2013 collection during an exclusive event at the University of Television and Film (HFF) in Munich. For the first time, a sport collection for women was presented.
Dirk Schoenberger, Creative Director of the Adidas sport style division was delighted about the new line: “The launch of a new womenswear collection marks the beginning of a new era for Porsche Design Sport, allowing us to use the expertise we have gained in menswear to make clothing for women that combines function, elegance, lifestyle and sports.”
“Porsche Design, with its ‘Iconic Style’ philosophy, offers a unique range of products,” said Juergen Gessler, CEO of the Porsche Design Group, “when we launched our sport collection in 2006, we defined a whole new segment of engineered luxury sportswear. With the new womenswear line we now complete our range for women in the fashion and lifestyle categories.”