If you come to LA for the Auto Show then you know that the eve of the first media day is loaded with all-star events and parties to attend; some widely publicized and others ultra-exclusive such as the Rolls-Royce and Bijan announcement in Beverly Hills at Bijan’s Rodeo Drive Boutique. The program calls for the world-renowned designer to come up with custom or Bespoke designs of 31 Drophead Coupes designated for Bijan’s most highly celebrated customers. When you walk the quaint showroom floor you smell money, you feel power, and you desire only the best wardrobe known to man. Men like Obama, Jordan, Clinton and even Bush have been outfitted by Bijan. With Bijan Yellow as the targeted hue and alligator interior layers for the Drophead, Rolls-Royce is justifying how far you can take their customization program, dubbed Bespoke. I think I need to work a little harder!
