Group Lotus and super producer Swizz Beatz mean business. Both are risk takers with considerable credentials including sexy performance cars, music producer, rapper, designer and painter. And like Lotus vehicles Beatz is a multi award winner, sharing a Grammy with Jay-Z. Both keep good company while working with the likes of the Baldwin Brothers, Bono, Kanye West, Beyoncé and Alicia Keys. Group Lotus CEO Dany Bahar now holds the key mutually with Swizz Beatz and his creative endeavors.