Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

Scion Brand to Transition to Toyota

Valuable Insights Will Aid Toyota in Attracting New, Young Customers ┬áScion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers […]

Read More…

Read More →

Top