Turtle Wax Shines as the Chicago Auto Show’s Newest Premier Partner


Chicago-based Turtle Wax, Inc. is making its hometown shine at the 2019 Chicago Auto Show, as the brand signed on as one of the Show’s newest premier partners. As the exclusive car care sponsor of the 2019 Chicago Auto Show, Feb. 9-18, Turtle Wax will keep the nearly 1,000 vehicles on display shining their best and spotlight its latest innovation, Turtle Wax Spray & Wipe, with hourly product demonstrations and interactive giveaways.

“Turtle Wax is proud to partner with the Chicago Auto Show, one of the area’s marquee cultural events, to showcase the latest in automotive innovation,” said Turtle Wax co-chairmen Denis Healy, and wife, Sondra Healy. “As a family-owned company with deep roots in Chicago, it’s our way of celebrating the automakers, local drivers and dealers that inspire Turtle Wax and power the Chicagoland automotive industry.”

Whether attendees want to maintain their brand-new car’s status or spruce up their everyday ride, Turtle Wax gives show-goers the chance to get their hands on its latest innovations that keep cars looking their best inside and out. Fans who share their Chicago Auto Show experience with #CAS19 will automatically be entered to win daily prizes, including a Turtle Wax-branded wash bucket filled with new car care products.

“For many people, attending the Chicago Auto Show is an annual tradition, and we know bringing Turtle Wax on as a premier partner will help educate Chicagoans that Turtle Wax is a local company even though its products can be found in more than 90 countries worldwide,” said Chicago Auto Show Chairman Ray Scarpelli Jr. “We look forward to kicking off what will hopefully be a long-term partnership with Turtle Wax.”

Turtle Wax will also show its love for four-legged friends at the Chicago Auto Show by hosting pet adoptions on the show’s final day, Family Day, Monday, Feb. 18. The Chaos & Cuddles pet care line from the Turtle Wax Brands family, invites current and prospective pet owners to visit the North Hall ticket lobby where they’ll be set up with the Chicago Wolves to see adoptable pets and enjoy complimentary samples of new pet care products.

As the nation’s largest auto show, the Chicago Auto Show features more than 1 million square feet of exhibit space showcasing brand-new vehicle introductions and a complete range of domestic and imported passenger cars, trucks, sport-utility vehicles, minivans and concept cars. In all, nearly 1,000 different vehicles will be on display including hundreds of interactive, aftermarket, accessory and auto-related exhibits, competition vehicles, antique and collector cars.

The 2019 Chicago Auto Show will also feature four indoor test track experiences, six outdoor ride-and-drive opportunities and dozens of interactive exhibits located throughout the show floor.

For more details on First Look for Charity, please visit For more information on the 2019 Chicago Auto Show (Feb. 9-18), please visit,



About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than 1 million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show’s First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2019 public show is Feb. 9-18. For more information, visit or

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

About Turtle Wax
The Turtle Wax story started with the launch of the first-ever liquid auto polish in 1944. Nearly 75 years later, the Most Innovative Brand in Car Care(tm) is still capturing the attention of the auto appearance category as the No. 1 selling brand in spray wax, car wash, carpet & fabric care, and more. With product distribution in more than 90 countries, the Turtle Wax brand resonates around the globe, but the brand’s heart remains in its hometown of Chicago, where award-winning innovation is developed to this day. For an inside look at the brand’s breakthrough product development process and how Turtle Wax supports car culture worldwide, visit

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