Discovery Communications’ Network Targeted Toward Upscale Men
If you’re a regular visitor to this site, you know Automotive Rhythms is down with “velocity.” We’re talking the terminal velocity of the 268 mph Bugatti Veyron Super Sport, the closing velocity of Redskins corner DeAngelo Hall as he pummels receivers and the aural velocity of the latest audio marvel from Bowers & Wilkins. So when the Silver Spring, Maryland-based Discovery Communications announced the premiere programming slate for Velocity, their newest network, you know we were all in.
{snippet velocitytv}Set to debut October 4 at 7:00 PM (ET), the all-HD network targeting upscale men will be available in more than 40 million homes and will replace the current HD Theater cable network.
“Velocity will be the go-to destination for the upscale male demographic. The network will offer programming that is diverse, character-driven, dramatic and engaging,” said Bob Scanlon, senior vice president of Velocity. “From the vintage-cool look of the brand, to our broad content genres, to our industry-best HD production standards, Velocity will stand out both for its style and its substance.”
Velocity’s initial programming is highlighted by a partnership with NFL Films which brings two world-premiere series to the network. NFL Films, Velocity and Intersport collaborated to create the all-new, original franchises, NFL Single Coverage and Greatest NFL Rivalries — each capturing the intensity, passion and competition of the NFL. NFL Single Coverage goes inside key NFL games via personal interviews, in-game player microphones and special camera angles to focus on the often-overlooked individual player battles. Greatest NFL Rivalries provides a historic look at legendary games played between two featured franchises.
On the automotive front, Inside West Coast Customs creates one-of-a-kind vehicles for celebrity customers including Justin Bieber, Will.i.am and Mark Wahlberg. On premiere night, programming will include all-new episodes of: MOTORWEEK, American Icon with Chip Foose, What’s my Car Worth, Chasing Classic Cars, and Inside West Coast Customs.
And for the techno-geek that’s stamped in male DNA, Tech Toys takes you all over the world in search of the trendiest and most exclusive gear for guys. Experience limited-edition cars, private jets, luxurious watches, the fastest motorcycles, private helicopters; and the world’s finest wine, beer, and cigars.
For more information on Velocity, visit www.Velocity.tv.
