Wrist Watching – Gucci’s Grammy Awards Special Edition Timepiece

Gucci watches for the 2011 Grammy Awards

In just a few days, Sunday, February 13th, at 8:00 p.m. EST, CBS will broadcast the 53rd Grammy Awards, the Recording Academy’s annual award program that recognizes the stars of the music industry. It’s the only music award program in which members of the industry vote for their peers and celebrates every music form from rap to rock, country to classical and everything in between. It’s music and the most coveted and respected award: the Grammy Award.

Gucci, one of the best known and fabulous brands in the world has created a special edition Gucci Grammy Awards watch and jewelry collection to honor the musical stars and recognize this important, impressive, glittering event.

No matter if you’re sitting up front in LA for the live event or watching from home, this is the watch you’ll want to wear to honor and enjoy the music industry’s biggest night of the year and throughout the year. The cutting-edge look of the pieces draws its inspiration from the passion that music evokes. Gucci’s first digital timepiece is an eye-catching option for fans of cosmopolitan watches.

The large, double-layout digital display features a special tag celebrating the Grammy partnership. The yellow PVD coated stainless steel case is complemented by a wide black or white rubber strap the sports both the Gammy and Gucci logos. Emphasizing the partnership, the case back feature the Grammy Awards special edition label.

Gucci designers have created two sizes – the small which measures 30 millimeters and the larger 44 millimeter version and two versions of the iconic Grammy Watch. Blinged with 55 diamonds, total of 1.37 carats retails for $7,900 while the no bling without diamonds is $1,345. Both Swiss made watches feature bi-coastal or digital double time zone, but with a flick, the large version’s broad watch face changes from a two-time-zone dial in large digits to a streamlined version that features two discreet digital hand revealing the local time. The sapphire crystal is unscratchable with anti-reflective coating, is water resistant to 3 ATM’s (100 feet) and has a two year warranty. Straps have Gucci’s famous logos are both on the outside and inside the rubber straps.

Watches are available online at or at most Gucci stores. It’s important to note this is not a strictly commercial venture. Gucci is donating a percentage of each order to benefit the Grammy Museum and Music Preservation and Restoration programs.

For a countdown clock till the broadcast log-on to And for an interesting history of Grammy Award winners go to

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