Yokohama Tire Corporation announced its renewed partnership with the 27-time World Champion New York Yankees, which makes them the latest addition to Yokohama’s expanding 2012 sports sponsorship roster.
“The Yankees transcend baseball and is one of the most recognizable brands in all of sports,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “Our multi-year agreement includes a permanent sign on the bleacher wall in left field, hospitality and the opportunity to conduct a consumer sweepstakes program.” With more than 3.6 million fans attending games in 2011, plus millions of television viewers, Denlein said partnering with the New York Yankees will give the company extraordinary visibility that will drive consumer traffic to its local dealers.
In addition to the Yankees, Yokohama’s 2012 baseball sponsorships include deals with the Philadelphia Phillies and Angels Baseball. Yokohama also has existing partnerships with the National Basketball Association’s Houston Rockets, as well as three National Football League teams –the Dallas Cowboys, Baltimore Ravens and New England Patriots.