Plug-In & Drive the Nissan LEAF at CES 2011

Using social media tools to bolster traditional marketing, Nissan and Automotive Rhythms created a memorable test-drive experience at Gordon-Biersch Restaurant during CES 2011. With Twitter, Facebook, Eventbrite and even 4Square, AR got people more excited about the Nissan LEAF…and a happy, energetic and curious crowd was the result. Nearly 50 media professionals covering CES 2011 stopped by the restaurant to shoot video, conduct interviews and sit behind the wheel and push the LEAF’s start button.

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