By Leon Brittain, Automotive Rhythms Putting all-terrain tires on your large luxury SUV usually means sacrificing some level of comfort. Typically, the ride becomes busier, the cabin gets louder, and the steering loses some of its polish. But no worries: Bridgestone has removed that penalty with its new Dueler A/T
Bridgestone will be the exclusive tire supplier to the ABB FIA Formula E World Championship beginning with the 2026/27 season, the company announced today. The all-electric series is the top championship of its kind in motorsport. For the series, Bridgestone developed the POTENZA GEN4, a tire engineered for Formula E’s
By Automotive Rhythms Editors Nearly one in every three vehicles GM sells is a full-size pickup, helping the automaker lead American pickup sales for six straight years. Those trucks are now receiving a new user interface, debuting on the 2027 Chevrolet Silverado 1500 and 2027 GMC Sierra 1500. GM says
Firestone has replaced its best-selling Destination LE3 tire with the new Destination LE4, an all-season highway touring tire for crossovers, SUVs, and light trucks. Owners enjoyed the LE3s for their quiet, comfortable ride and dependable grip. Moving up, the LE4 keeps those traits but focuses on two circumstances most drivers
Experienced by Kimatni D. Rawlins Detroit’s largest automaker isn’t just building electric vehicles; it’s engineering an entirely new power ecosystem, and your Equinox EV just might be the linchpin. General Motors (GM) maintains an impressive fleet of twelve electric vehicles (EVs), all of which are capable of bidirectional charging, which
Automotive Rhythms BFGoodrich Tires has launched the Trail-Terrain T/A+ tire, balancing off-road-inspired style and capability with the on-road comfort and longevity drivers need for daily commutes and weekend getaways alike. This tire is designed for those who primarily drive on paved roads but use their vehicles occasionally on unpaved roads.
Automotive Rhythms Weather is unpredictable, but your tires shouldn’t be. No problem as Bridgestone has unveiled the UltraWeather, a premium grand touring tire engineered for drivers who refuse to let forecasts dictate their plans. Whether you’re navigating a rain-soaked interstate or pressing through a snow-layered backroad, the UltraWeather is built
By Leon Brittain, Michelin’s Tire Digital Twin reshapes how your vehicle thinks, brakes, and protects you without any physical changes. Tires have always been the part of your car that works hardest and gets noticed the least until something goes wrong. Michelin wants to change that with a technology called
By Leon Brittain, Yokohama has quietly dropped one of the more compelling all-season highway tires in the light truck and SUV segment, the GEOLANDAR H/T4, and it arrives in a commanding 62-size lineup spanning from 15” to 22” wheel diameters. This isn’t a reinvention; it’s a refinement. The H/T4 is
Michelin earned three new JD Power Awards in the JD Power 2026 U.S. Original Equipment Tire Customer Satisfaction Study. For 2026, drivers gave Michelin the highest ratings in the Passenger Car, Performance Sport, and Luxury segments. With these honors, Michelin has won 106 JD Power Awards over the study’s history.
By Kimatni Rawlins If you are venturing out this week after the snowstorm that hit the Northeast corridor, please be cognizant of your tires and vehicle’s powertrain. Tires are the single most important component of a passenger vehicle, SUV, or truck because they are the contact patch between the road
Brian Latouf, President and Global Chief Safety and Quality Officer for Hyundai Motor Group (the Group), received the 2025 Corporate Leadership Award in Road Safety by the Association for Safe International Road Travel (ASIRT) during its annual gala in D.C. ASIRT is a leading U.S.-based road safety non-profit, non-governmental organization
As the automotive world accelerates toward a more sustainable future, a significant performance milestone is emerging in high-performance mobility: Pirelli has developed three bespoke tire fitments for the new McLaren W1 supercar, each made with more than 50% bio-based and recycled materials — a breakthrough independently certified by Bureau Veritas.
Lamborghini as once again selected Bridgestone as the sole tire partner for its new Fenomeno supercar. Launching to mark the 20th anniversary of the first car entirely designed by the Sant’Agata Bolognese design department, the Fenomeno celebrates both Lamborghini’s iconic design and brand exclusivity, with only 29 models of the
Bridgestone Americas (Bridgestone) just announced a year-long celebration to commemorate the 125th anniversary of its iconic Firestone brand. Marking more than a century as a leader in the tire industry in performance, dependability, and value, Firestone is honoring the milestone through a series of new product launches, experiences, and celebrations
Mopar, the global original-equipment parts, accessories and customer care brand of Stellantis, has launched a significantly expanded accessories program for U.S.-based dealerships that sell and service Chrysler, Dodge, Jeep, and Ram vehicles. The new Mopar Affiliated Accessories program offers more than 1,000 popular accessories from well-known and preferred aftermarket supplier
Firestone, a subsidiary of Bridgestone Americas (Bridgestone), today announced the debut of its latest touring tire, the Firestone Affinity AS tire. Designed for the most popular cars, the Affinity AS tire is a reliable and capable solution helping give drivers both confidence and peace of mind. The Firestone Affinity AS
Dolby Laboratories, a leader in immersive audio and movie experiences, and GM have collaborated to bring Dolby Atmos to Cadillac’s entire 2026 electric vehicle lineup. This will include the 2026 ESCALADE IQL, ESCALADE IQ, LYRIQ-V, OPTIQ, VISTIQ, and more. Select 2025 models will also receive Dolby Atmos through over-the-air software
The talented design team at Mopar has created an exclusive, limited-edition and collectible vehicle for enthusiasts who want to set bold new performance limits for off-roading machines in 2025. The Mopar ’25 Package for the Ram 1500 RHO, with exclusive content inside and out, continues the annual factory-vehicle customization program,
Bridgestone announces the debut of its all-new Turanza Prestige tire, which includes ENLITEN Technology. Specifically engineered for premium sedans and crossovers, Bridgestone’s new flagship grand touring tire delivers a whisper-quiet ride with comfortable, responsive handling and precise wet-weather performance — all backed by a 70,000-mile limited warranty. Turanza Prestige leads
Experienced by Leon Brittain Who wouldn’t want to outfit their vehicle with the expertise and industry insight of a tire brand that has been producing automotive rubber for 130 years? Moreover, Uniroyal falls under the Michelin wheelhouse for greater owner confidence and technological advances. Thus, when it was time to
The Skip Barber Racing School and BFGoodrich Tires just unveiled a new partnership between the iconic racing school and the legendary American tire brand. The pairing of Skip Barber Racing School with BFGoodrich marks a reunion for the storied companies who had previously been partners for over two decades helping
By Leon Brittain, Automotive Rhythms Putting all-terrain tires on your large luxury SUV usually means sacrificing some level of comfort. Typically, the ride becomes busier,
Bridgestone will be the exclusive tire supplier to the ABB FIA Formula E World Championship beginning with the 2026/27 season, the company announced today. The
By Automotive Rhythms Editors Nearly one in every three vehicles GM sells is a full-size pickup, helping the automaker lead American pickup sales for six
Firestone has replaced its best-selling Destination LE3 tire with the new Destination LE4, an all-season highway touring tire for crossovers, SUVs, and light trucks. Owners
Experienced by Kimatni D. Rawlins Detroit’s largest automaker isn’t just building electric vehicles; it’s engineering an entirely new power ecosystem, and your Equinox EV just
Automotive Rhythms BFGoodrich Tires has launched the Trail-Terrain T/A+ tire, balancing off-road-inspired style and capability with the on-road comfort and longevity drivers need for daily
Automotive Rhythms Weather is unpredictable, but your tires shouldn’t be. No problem as Bridgestone has unveiled the UltraWeather, a premium grand touring tire engineered for
By Leon Brittain, Michelin’s Tire Digital Twin reshapes how your vehicle thinks, brakes, and protects you without any physical changes. Tires have always been the
By Leon Brittain, Yokohama has quietly dropped one of the more compelling all-season highway tires in the light truck and SUV segment, the GEOLANDAR H/T4,
Michelin earned three new JD Power Awards in the JD Power 2026 U.S. Original Equipment Tire Customer Satisfaction Study. For 2026, drivers gave Michelin the
By Kimatni Rawlins If you are venturing out this week after the snowstorm that hit the Northeast corridor, please be cognizant of your tires and
Brian Latouf, President and Global Chief Safety and Quality Officer for Hyundai Motor Group (the Group), received the 2025 Corporate Leadership Award in Road Safety
As the automotive world accelerates toward a more sustainable future, a significant performance milestone is emerging in high-performance mobility: Pirelli has developed three bespoke tire
Lamborghini as once again selected Bridgestone as the sole tire partner for its new Fenomeno supercar. Launching to mark the 20th anniversary of the first
Bridgestone Americas (Bridgestone) just announced a year-long celebration to commemorate the 125th anniversary of its iconic Firestone brand. Marking more than a century as a
Mopar, the global original-equipment parts, accessories and customer care brand of Stellantis, has launched a significantly expanded accessories program for U.S.-based dealerships that sell and
Firestone, a subsidiary of Bridgestone Americas (Bridgestone), today announced the debut of its latest touring tire, the Firestone Affinity AS tire. Designed for the most
Dolby Laboratories, a leader in immersive audio and movie experiences, and GM have collaborated to bring Dolby Atmos to Cadillac’s entire 2026 electric vehicle lineup.
The talented design team at Mopar has created an exclusive, limited-edition and collectible vehicle for enthusiasts who want to set bold new performance limits for
Bridgestone announces the debut of its all-new Turanza Prestige tire, which includes ENLITEN Technology. Specifically engineered for premium sedans and crossovers, Bridgestone’s new flagship grand
Experienced by Leon Brittain Who wouldn’t want to outfit their vehicle with the expertise and industry insight of a tire brand that has been producing
The Skip Barber Racing School and BFGoodrich Tires just unveiled a new partnership between the iconic racing school and the legendary American tire brand. The
